Send them off to playdates or pre-school with the coolest backpack ever, designed in New York! Not only that, they will stand out in the sea of licensed character packs on the hooks and in the cubbies in school.

Embroidered with our beloved forest creatures, these sturdy little packs hold everything a child needs for a busy day. Constructed from durable nylon and easy-to-clean laminated canvas. The large interior contains a smaller zipped pocket. Padded back panel and padded shoulder straps. Designed for ages 2 to 5. PVC free, lead free, phthalate free & BPA free. (9 x 12 x 5.5”)

The Beckhams in Paris with Svenja the Robot

Halle Barry and Nahla enjoy a day out with Dieter the monkey!

Maggie Gyllenhaal & Ramona hit the town with JuJu the ladybug!

Katie Holmes and Anastasia the piggy hanging out at Suri's school!

Featured in Vogue magazine:

Also featured in Vogue kids fashion show:

Featured in Straits Times:

Featured in Today's Parents:

Featured in Singapore Airlines:

And many more...

Design available: 

• Beatrix NY Little Kid Backpack Dieter Monkey

• Beatrix NY Little Kid Backpack Fernando Bear

• Beatrix NY Little Kid Backpack Dolce & Panna

• Beatrix NY Little Kid Backpack Percival T-Rex

• Beatrix NY Little Kid Backpack Nigel Shark

• Beatrix NY Little Kid Backpack Papar Owl

• Beatrix NY Little Kid Backpack Juju Ladybug

• Beatrix NY Little Kid Backpack Alexander Robot

• Beatrix NY Little Kid Backpack Baxter Brontosaurus

• Beatrix NY Little Kid Backpack Lucas Whale

• Beatrix NY Little Kid Backpack Svenja the Robot