A conditioning shampoo for men with grey & white hair  Formulated with Yellow Neutralizer to eliminate unwanted yellow tones  Developed with Steel Lock Technology to neutralize excess warmth  Infused with Protein for strengthening action  Leaves hair stronger  smoother & more manageable with a healthy-looking silver shine  To use: Apply to damp hair  work into a rich lather & rinse. For additional effect  repeat & leave second lather on for 3-5 minutes