Why we love it!

They're real! lengthens, curls, volumizes, lifts & separates.

Our jet black, long-wearing formula won’t smudge or dry out.

A specially designed brush reveals lashes you never knew you had!
 

What else you need to know:
 

94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey

Who else loves it!

Temptalia’s Reader’s Choice Award for Best High-End Mascara 2013
Bride’s Magazine Beauty Award for Best Classic Mascara 2013
Glamour’s The Glammy Awards for Best Mascara from a Department/Specialty store 2013
Star Beauty Awards, best mascara 2012
Teen Vogue Beauty Awards, editors' pick for best mascara 2012
Cosmopolitan, UK, Cosmo's 10 Best Mascaras 2012
Power List, Glamour UK, [Best] Lash Lifter 2012

How to apply            

Position wand horizontally & wiggle brush

from side to side, base to tip, to achieve maximum volume, length & lift.

Hold wand vertically & stroke upward to curl & separate.

Layer generously as desired.

Details

3 g

Beauty tip

Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip.

The precision bristles make it easy!