100% AUTHENTIC FOR MENS & WOMENS





PUMA x Alexander McQueen

Since its conception, the Alexander McQueen PUMA
collaboration has sought to push traditional boundaries of sport-fashion, testing the
limits of form, function and design.
This season, the Alexander McQueen PUMA footwear collection takes a provocative
and dramatic approach to ‘Sport Fashion’ by fusing unexpected craftsmanship,
luxurious materials, and revolutionary shapes.
The new hiking trend has been introduced with an innovative twist; incorporating
layered and structured designs, utilising revolutionary thermocratic materials and
reflective highlights. Oily suedes, nubuk and two tone hiking laces add authenticity to
all outdoor styles. The women’s collection includes the famous Alexander McQueen
butterfly print appliqué representing the collision of street and couture within this
luxe footwear collection.




































PUMA x Mihara Yasuhiro

Mihara Yasuhiro has become incredibly well known due to his inventive line of sneakers with Puma. The shoes are entirely unique in that they feature special patterns, longer drips, and everything from fur and studs to metallics and stripes. Likening his designs to a pencil with an eraser, Mihara strives to maintain the core essence of a shoe’s design. He says that similar to how a pencil would never be fundamentally altered, only visibly enhanced, a shoe cannot be altered any more than its form allows.
Designs for Puma sneakers are done over the course of weeks, starting with the creative process Mihara undergoes. He will produce whatever design and theme he thinks is best and present it to Puma’s London office. A 3-D model is created and then enhanced with new ideas before going to production.