Firm Hold / Matte Finish. Styling clay for men’s hair. Hair does exactly what you want it to with this matte-finish balm that separates, defines and molds styles. Infused with natural ingredients such as clay and beeswax, the texturizing formula has a strong, pliable hold that works for any style. Men's Health Grooming Award for Best Styling Product Details Reader's Choice Award for Best Hair Wax USAGE Rub a small amount of pomade into the palm of your hand and apply to damp or dry hair. Applying product to wet hair will provide more of a wet-look finish. Applying to dry hair will give less definition, but more of a matte-natural look. Use more product for increased hold and style. WHAT IT DOES The Baxter pomade series can be mixed and matched to achieve a multitude of hair options and solutions.