L'Oréal Professionnel SERIOXYL is a hair routine to fight all the signs of hair thinning with two star ingredients called Glucoboost™ for stronger hair growth and Stemoxydine™ five per cent to target dormant hair follicles to reveal up to 1700 more hairs.* The routine includes two serums, one serum for the scalp, Denser Hair and one for the hair fibre, Thicker Hair. After three months of daily use, the Denser Hair serum can help reveal up to 1700 new hairs and stronger hair growth. The Thicker Hair serum is the first anti-thinning serum enriched with Intra-cyclane™ to instantly thicken every hair strand and can remain in the hair fibre for up to 10 shampoos for a cumulative thickening effect. *Clinical Studies vs Pacebo, 101 subjects, daily application, 3 months, based on average human head has 100, 000 hairs



Best of the Press
Our new product launch Serioxyl has already been very popular with our customers, but the press seem to love it too! Here we have put together the best of the press surrounding our fantastic new launch, so you can read from the experts how it can help you.


Thin and limp is to hair what crow's feet are to eyes - ageing. And with 70% of us wishing we had thicker locks, L'Oréal has answered our prayers. Serioxyl Thicker Hair serum plumps hair thanks to it's fibre-boosting ingredients, which fills gaps in the shaft caused by ageing. The result? More voluminous hair - hurrah!




Fresh hope for thinning hair: Stemoxydine, a new ingredient to come out of the L'Oréal laboratory, aims to 'reawaken' dormant hair bulbs and encourage growth. It's a key ingredient in L'Oréal Professionnel Serioxyl. Apply the drops daily to your scalp and massage in - and then be patient. New hair grows slowly, so expect to see results in about 3 months.