From the bestselling author of?The Drunkard??s Walk?and coauthor of?The Grand Design?(with Stephen Hawking)?? a startling and eye-opening examination of how the unconscious mind shapes our experience of the wor"
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Winner of?the 2013 PEN/E.O. Wilson Literary Science Writing Award
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Over the past two decades of neurological research?? it has become increasingly clear that the way we experience the world--our perception?? behavior?? memory?? and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones?? as we have long believed. In Subliminal?? Leonard Mlodinow employs his signature concise?? accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family?? friends?? and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way?? changing our view of ourselves and the world around us.
V.S. Ramachandran is a neuroscientist known for his work in the fields of behavioral neurology and visual psychophysics. The author of The Tell-Tale Brain?? He is the Director of the Center for Brain and Cognition?? and is currently a Professor in the Department of Psychology and the Neurosciences Graduate Program at the University of California?? San Diego. This delightfully accessible yet intellectually rigorous book transcends traditional boundaries between neuroscience?? psychology and philosophy?? to tackle the riddle of the unconscious mind. Freud bashing is a popular intellectual pastime these days (I myself have been guilty on occasion) but Mlodinow shows that by emphasizing the unconscious he was on the right track: we are completely unaw