Contains Alpha-adrostenol, the chemical attractant between male and female. Scientists have shown that this pheromone signals sexual interest. Lure was scientifically designed to transmit a sexual signalling smell using the Pheromone Alpha-adrostenol. Pheromones send out silent, subconscious scent signals to the opposite sex that naturally trigger romantic feelings. This scientifically designed pheromone-based fragrance provides you with one of the most precious and powerful forces of nature-"Lure" is working for you. Not a mere cologne, but a sexual signalling smell based on the chemistry of the attractant Alpha-adrostenol. Release your seductive powers!