According to Womens Wear Daily - Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums a division of L`Oreal Luxe. Blanchett who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company will be the face of an advertising campaign for a new eau de parfum called Si that hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani who have a long standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him.Si was launched in 2013. The nose behind this fragrance is Christine Nagel.

A chypre fragrance for modern women
Soft sweet warm creamy and intoxicating
Top notes of Sicilian bergamot mandarin and liquer de cassis
Heart notes of rose de mai absolute neroli absolute and Egyptian jasmine absolute
Base notes of patchouli blond woods amber vanilla and musky OrcanoxTM
Launched in 2013
Recommended for fall or winter wear