Athletic low-cut socksnCharged Cotton® has the comfort of cotton, but dries much fasternAnti-odor technology prevents the growth of odor-causing microbenStrategic Cushion reduces bulk, delivers flexibility u0026amp; breathabilitynDynamic Arch Support helps reduce foot fatiguenThe Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer, but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.