COLOR RADIANCE SHAMPOO



VITAMINO COLOR A-OX SHAMPOO
500ML/1500ML

Indulge in the sensorial colour radiance protecting Vitamino Color AO-X shampoo that leaves coloured hair feeling instantly soft. Enriched in an anti-oxidant complex and UV filters. Your colour of choice looks more vibrantly shiny. Residue is eliminated, while colour radiance is protected.



HAIR TYPE:

  • -Coloured hair

RESULTS:

  • -Colour radiance protection
  • -Enhanced shine

Vitamino Conditioner Packshot

VITAMINO COLOR A OX CONDITIONER
200ML/750ML
Colour radiance detangle

The rich texture of the Vitamino Color A-OX Conditioner leaves coloured hair easier to detangle and feeling smoother. Used after the Vitamino Shampoo, your colour-treated hair feels soft and the hair colour radiance protected while the look of shine and colour radiance are beautifully boosted.

HAIR TYPE:

  • -Coloured hair
  • -Fine to medium hair


RESULTS:

  • -Colour radiance protection
  • -Detangles
  • -Enhanced shine


Vitamino masque packshot

VITAMINO COLOR A OX JELLY MASQUE

Nourishingcolour radiance
250ML/500ML

Say goodbye to dry coloured hair! The nourishing Vitamino Color A-OX Masque targets weakened and damaged areas of coloured hair and wraps it into a lightweight film to protect against every day wear and tear. Apply to shampooed and damp towel-dried hair. Leave it on for 1 minute and then rinse thoroughly. Colour-treated hair feels intensely nourished.

HAIR TYPE:

  • -Coloured hair
  • -Weakened hair


RESULTS:

  • -Colour radiance protection
  • -Nourishes
  • -Enhanced shine
Vitamino Colour 10 in 1 packshot
COLOR 10 IN 1 LEAVE-IN PRIMER SPRAY
190ML
Breakage against brushing on bleached hair using classic shampoo + colour 10 in 1 vs classic shampoo alone.

Multi-purpose for your hair needs!


HAIR TYPE:

  • -Coloured hair

RESULTS:

  • -Hair colour radiance protection

Meet our colour radiance perfecting 10 in 1 spray from Vitamino Color A-OX range. Used before or after hair colouring, for 10 instant benefits - protection for hair colour radiance, shine, soft feeling, consistency, heat protection up to 230 degrees, detangling, helps blow-dry, anti-breakage*, helps reduce the appearance of split ends and protects against the look of frizz. That's a long list!




LISS UNLIMITED SHAMPOO
500ML/1500ML

Super smoothdisciplined hair


HAIR TYPE:

  • -Rebellious hair
  • -Frizzy hair

RESULTS:

  • -Anti-frizz effect
  • -Purifies
  • -Soft feeling hair

Are you looking for frizz-free smooth hair? Try this smoothing shampoo for rebellious hair. This shampoo purifies the hair and keeps it under control and feeling incredible to touch. Enjoy glossy, frizz-free looking hair result for up to 4 days*. Use the complete range to get our best results on your hair.


*Instrumental test Liss Unlimited Shampoo, Masque and Leave-in cream vs classic shampoo.



Serie Expert Liss Unlimted Masque packshot

LISS UNLIMITED MASQUE

Anti-frizzhair mask


HAIR TYPE:

  • -Rebellious hair
  • -Frizzy hair

RESULTS

  • -Anti-frizz effect
  • -Purifies
  • -Soft feeling hair

This luscious smoothing hair mask nourishes the feel of the hair and protects your hair fibre against the look of frizz. Try luxuriously bathing your hair in nourishment, smoothing the look of its surface and providing an effective humidity protection.

Serie Expert Liss Unlimted Double Serum packshot

LISS UNLIMITED DOUBLE SERUM

Anti-frizzDouble Serum


HAIR TYPE

  • Rebellious hair
  • Frizzy hair


RESULTS

  • Anti-frizz effect
  • Purifies
  • Soft feeling hair

Looking for our ultimate smoothing range? Try our dual-action serum for up to four days* anti-frizz protection. The formula is enriched with Pro-Keratin, Kukui and Evening Primrose Oils. The two different phases combine to leave the hair feeling super-smooth and more manageable, Whilst controlling the look of frizz.


*Liss Unlimited Double Serum vs. classic shampoo.





ABSOLUT REPAIR LIPIDIUM SHAMPOO

Nourishing feel Shampoo

HAIR TYPE

  • Very damaged hair

RESULTS

  • Strengthens*
  • Restores shine
  • Protects

INGREDIENTS

  • The Lipidium Complex

A shampoo to strengthen* the feel of very damaged hair. The hair is cleansed and the shampoo leaves the hair looking smoother and silky without a weighed down feeling. Perfect for an everyday treat! Distribute the shampoo evenly through your wet hair and lather. Rinse thoroughly and repeat the process for an extra targeted cleanse.


*Instrumental test on bleached hair with Absolut Repair Lipidium shampoo, conditioner and leave-in vs classic shampoo.

Serie Expert Absolut Repair Lipidium conditioner packshot

ABSOLUT REPAIR LIPIDIUM CONDITIONER

Revitalisingconditioner

HAIR TYPE

  • Very damaged hair

RESULTS

  • Strengthens*
  • Smooths the look of hair
  • Restores shine
  • Protects

INGREDIENTS

  • The Lipidium Complex

This conditioner provides intense care to revitalise the feel of the hair with instant detangling. It is ideal for very damaged hair and helps your hair look smoother, shinier and feel more resistant. Used it alongside the Absolut Repair Lipidium Shampoo as your daily routine.


*Instrumental test on bleached hair with Absolut Repair Lipidium shampoo, conditioner and leave-in vs classic shampoo.

Serie Expert Absolut Repair Lipidium Masque packshot

ABSOLUT REPAIR LIPIDIUM MASQUE

Nourishing feelhair mask

HAIR TYPE

  • Very damaged hair

RESULTS

  • Hair feels more resistant
  • Smoothens the look of hair
  • Restores shine
  • Protects

INGREDIENTS

  • The Lipidium Complex

ENRICHED WITH LIPIDS, CERAMIDES, PHYTO-KERATIN AND LACTIC ACID

Our mask targets the areas where hair is damaged, leaving it feeling more resistant and easier to manage. Hair looks smoother and softer from root-to-tip, thanks to a resurfacing effect. Either replace your conditioner with this mask or use it occasionally for an extra nourishing feel. Leave it on your hair for 3-5 minutes and then rinse it our thoroughly.

Serie Expert Absolut Repair Lipidium Double Serum packshot

ABSOLUT REPAIR LIPIDIUM DOUBLE SERUM

Split ends hair saviour

HAIR TYPE

  • Very damaged hair

RESULTS

  • Hair feels more resistant
  • Smoothens the look of hair
  • Restores shine
  • Protects from heat styling

INGREDIENTS

  • The Lipidium Complex

ENRICHED WITH LIPIDS, CERAMIDES, PHYTO-KERATIN AND LACTIC ACID

Do you ever notice split ends in your hair? Try this serum and get an instant feeling of smoother silkier hair. It helps seal the appearance of damage and keeps hair looking shiny. Enjoy the added benefit of heat styling protection for up to 230 degrees*. Either use before blow-drying or after, on your dry hair. Apply 1 to 2 pumps from mid-lengths to ends to seal the hair cuticles and give the feeling of long lasting smoothness.


*instrumental test



Break Up With Brittle Hair
The new Série Expert Inforcer range, L’Oréal Professionel’s first strengthening and anti-breakage hair treatment, is precisely dosed in vitamin B6 and Biotin to stop hair breakage and fall. With Série Expert Inforcer, you can finally look forward to reinforced and strengthened hair.
The combinations of vitamins B6 and Biotin with a catatonic agent creates a strengthening formulation, which is the foundation of the Série Expert Inforcer range. Vitamin B6, an essential nutrient is well-known for its involvement in protein metabolism and energy, playing a beneficial role in hair growth, while Biotin is involved in fatty acid metabolism, which is essential in hair development. This perfect combination will help strengthen damaged hair that is prone to breakage. As a result, your hair will always look beautiful, shiny and healthy as if you’ve just stepped out of the salon!


Strengthening Shampoo

HAIR TYPE

Fragile hair prone to breakage

RESULTS

• More strength 
• More conditioning 
• More shine 
• More detangling

INGREDIENTS

B6 + BIOTIN

Hair treatment precisely dosed in Vitamin B6 + Biotin to stop hair breakage & fall

Strengthening anti-breakage* shampoo. Reinforcing formula infused with vitamin B6 and Biotin, for instant* reduction of breakage. Hair is more resistant and stronger with continued use. 

*Instrumental test shampoo + conditioner versus non-conditioning shampoo.

Serie Expert Inforcer

Strengthening Conditioner

HAIR TYPE

Fragile hair prone to breakage

RESULTS

• More strength 
• More conditioning 
• More shine 
• More detangling

INGREDIENTS

B6 + BIOTIN

Hair treatment precisely dosed in Vitamin B6 + Biotin to stop hair breakage & fall

Strengthening anti-breakage conditioner. Reinforcing formula infused with vitamin B6 and Biotin, for instant reduced breakage. Hair is stronger, more resistant, and easier to brush with continued use.


Serie Expert Inforcer

Strengthening Mask

HAIR TYPE

Fragile hair prone to breakage

RESULTS

• More strength 
• More conditioning 
• More shine 
• More detangling

INGREDIENTS

B6 + BIOTIN

Hair treatment precisely dosed in Vitamin B6 + Biotin to stop hair breakage & fall

Indulgent reinforcing formula infused with vitamin B6 and Biotin, for instant reduced breakage action and intense conditioning. Hair is more resistant and stronger with continued use.

Serie Expert Inforcer

Brush proof Anti-breakage

HAIR TYPE

Fragile hair prone to breakage

RESULTS

• Eliminate breakage during brushing 
• Detangle difficult knots instantly 
• Hair softness 
• Hair shine

INGREDIENTS

B6 + BIOTIN

Hair treatment precisely dosed in Vitamin B6 + Biotin to stop hair breakage & fall

Spray up to 5 seconds on the brush. Depending on hair length and thickness, re-apply if necessary : 

1. Applied directly to the brush for maximised distribution & immediate penetration 
2. Brush the hair




Nutrifier Shampoo Bottle
NUTRIFIER SHAMPOO

Glycerol &coconut oil

HAIR TYPE

  • Dry hair
  • Undernourished hair

RESULTS

  • Leaves hair nourished 
  • Hair feels softer and appears shinier

INGREDIENTS

  • Glycerol
  • Coconut Oil

Constructed with glycerol and coconut oil, the Serie Expert Nutrifier shampoo offers just the right dose of nourishment to dry hair. Glycerol helps to hydrate and nourish, while coconut oil brings shine to the hair.

This silicone-free shampoo cleanses and leaves the hair softer, more supple and shinier.

Apply evenly to wet hair. Lather. Rinse. In case of contact with eyes, rinse them immediately.

The signs of dry hair include a raised hair cuticle, hair that lacks shine, feels rough and tangles easily. Hair can be dry for different reasons, from genetics to natural aggressions such as humidity, sun, and pollution. If left untreated, hair becomes more fragile and prone to breakage.