TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development? design? usage and purpose. Based upon interviews with the designers responsible for these totems? and encompassing the marks from a range of corporate? artistic and cultural institutions from across the globe? TM reveals the stories behind such icons as the Coca-Cola logotype? the Penguin Books colophon and the Michelin Man. Based upon comprehensive research? authoritatively written and including a wealth of archival and previously unpublished images? TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.Paperback | 224 pages222 x 278 x 24mm | 1?399.99g41905Laurence King PublishingLondon? United KingdomEnglish