Dove Hair Fall Rescue Shampoo helps in hair fall treatment and reduce hair fall^ or hair loss caused due to damage. It contains Nutrilock actives that locks in the nourishment? strengthen and protects hair against hair fall^. The hair fall treatment shampoo nourishes from the roots up and reduces hair fall^ ? giving visibly fuller hair* ^Hair Fall due to breakage. *Based on regular use of Dove Hair Fall Rescue.