What it is:
An ultra-luxurious, hydrating lip color with a comfortable feel and all-day wear—in 44 elegant shades and three finishes: sheer, cream, and matte.

What it does:
Lancôme’s L’ABSOLU ROUGE features the same amazing formula—now in a sleek, new click-to-close pack. Envelope your lips in rich, satiny color with this deeply replenishing lipstick. Infused with moisture-boosting Pro-Xylane™, the formula imparts high-color payoff without dryness, leaving lips moist, soft, and comfortable for up to eight hours. It’s enriched with antioxidant-rich vitamin E to help keep lips safe from environmental aggressors so that they look and feel healthier day after day. Available in an array of nudes to plums to bright reds—its stay-true color won’t feather, flake, or fade. It’s enriched with Satin Color™ Complex to allow for an even deposit of color upon application.

What else you need to know:
L'ABSOLU ROUGE in Rose was the 2015 Allure Best of Beauty Winner for Best Bright Lipstick.