APM (Stable Vitamin C Derivative)
Skirakami Yeast Extract
Coltsfoot Extract
A light and smooth daytime cream that brightens skin while preventing daytime damage, for clear and translucent skin.
The texture is not greasy and is water proof. Highly resistant to water and perspiration, enabling long-lasting protection against UV rays (SPF 40 PA++, waterproof tested).
Directions for use
After applying emulsion, take sufficient amount (about a size of red bean) in the palm, and apply over your entire face and neck. Use before make up base and foundation.
Fairlucent
FOR A BEAUTIFUL, TRANSLUCENT SKIN
Skin Brightening
Vitamin C is known as a nutrient that also exists in human body, Vitamin C cannot be produced in our body, yet constantly consumed in our body. In order to maintain a fair complexion without pigmentation, it is necessary to provide plentiful Vitamin C to the skin. Fairlucent contains advance whitening ingredient – APM (Stable Vitamin C Derivative) that is smaller than nano size to restrain the production of melanin and prevent stains and freckles caused by UV rays.
Fairlucent provides 24 hours intensive treatment. To achieve a fair and flawless skin, we must take both attack and defence steps. At the same time, tackle the existing melanin for the most complete whitening solution.
Fairlucent 3 steps whitening systems: remove horny cells, UV protection and concentrated whitening give the most effective result.
*APM is contained in Fairlucent products except KAKKIRYOKUSEI (Clear Soap)
Recommended for: Those who concern about pigmentations, freckles, and skin darkness.
The Unique Ingredients of Fairlucent
APM (STABLE VITAMIN C DERIVATIVE)
Vitamin C is known as a nutrient that also exists in human body. Vitamin C has high effects for lightening the skin, yet constantly consumed in our body. Therefore, the amount of Vitamin C in our body decreases unless it is supplied liberally. In order to maintain a fair complexion without pigmentations, it is necessary to provide plentiful Vitamin C to the skin.
When compared with other ingredients, there are several effects only Vitamin C can provide; such as to lighten the color of existing melanin and to stop the increase of melanocytes which produce melanin pigments.
However, Vitamin C is very unstable and not easily absorbed into the skin. The improved Vitamin C which is stable and absorb able, and performs well in the skin is called Stable Vitamin C Derivative or APM.
MENARD launched its first whitening cosmetics with APM in 1986, about 20 years ago, and has been known as one of the pioneers of whitening cosmetics since then.