Product Description

"Every guitar player will want to read this book twice. And even the casual music fan will find a thrilling narrative that weaves together cultural history?? musical history?? race?? politics?? business case studies?? advertising?? and technological discovery."el Levitin?? Wall Street Journal

An unprecedented history of the electric guitar?? its explosive impact on music and culture?? and the players and builders who brought it to life

For generations the electric guitar has been an international symbol of freedom?? danger?? rebellion?? and hedonism. In Play It Loud?? veteran music journalists Brad Tolinski and Alan di Perna bring the history of this iconic instrument to roaring life. It's a story of inventors and iconoclasts?? of scam artists?? prodigies?? and mythologizers as varied and original as the instruments they spawned.

Play It Loud uses twelve landmark guitars?each of them artistic milestones in their own right?to illustrate the conflict and passion th