LELO origin: for female fashion gifts

One day in 2003， the Swedish designer Eric (Eric Kal é n)want to choose a birthday present for a married female friends. He wanted to go to Sweden's sex shop to buy atoy for her personality， but could not find a company orproduct， can not only design is very fashion， but alsohave good quality and strong function. In the searchedafter， all the shops include online store he found: This isa pending development of the market.

So， Eric and designer Carle (Carl Magnuson) andengineer Philips (Filip Sedic) with LELO founded the company， their goal is to develop a hitherto unknown，fashionable and romantic appeal toy.