Reveal your PLATINUM smile with Colgate Optic White PLATINUM Whiten and Protect. Its breakthrough enamel-safe whitening formula is clinically proven to deeply whiten teeth more than 3 shades with results starting in just 1 week. Thatâ€™s over 2 shades more than a leading whitening toothpaste.

Directions: Adults and children 2 years of age and older: Brush teeth thoroughly preferably after each meal or at least twice a day or as directed by a dentist or physician.