Tide Free & Gentle is made without dyes and perfumes, rinses clean, and is dermatologist tested for sensitive skin. Plus, 2X Ultra Tide Free has more active ingredients than before, so you can use less. One small cap can get a whole load clean. So you get the same number of loads in a smaller, more convenient bottle. Contains up to 44-percent less water than before, so you get twice the stain-fighting power in every drop. Smaller bottle / less plastic means less waste, better for the environment. Bottle made from 25-percent or more post-consumer recycled plastic. *Based on co-marketing agreements.