After just one application, the intense at-home, self-heating mask restores appearance of shine, conditioning and softness, and has 99% consumer satisfaction!* Use the mask on its own or in between your Heatcure Professional Services.

*Based on a consumer test conducted with 50 women with dry/damaged/color-treated hair

AT THE SALON

HEATCURE PROFESSIONAL RESTORATION SERVICE FOR HAIR

AUGUST 15, 2016

WHAT MAKES HEATCURE PROFESSIONAL SERVICE DIFFERENT?

The Heatcure Professional in-salon service performed by your stylist restores the look and feel of damaged hair as the specialized formula with caring agents penetrates deep through the hair’s cuticle up to the cortex—leading to restorative results that can last up to 10 washes. The unique formula can only be activated when used in conjunction with the specifically designed tool.

The care also continues at home with weekly Heatcure at-home Self-Heating Mask that can be self-applied in between services.

WHAT HAIR TYPES IS HEATCURE PROFESSIONAL SERVICE SUITABLE FOR?

treatment

WHAT HAPPENS DURING A HEATCURE PROFESSIONAL SERVICE?

During your service, your stylist will apply the Heatcure Professional Restoration Formula to cleansed and towel-dry hair. Then your stylist will glide the Heatcure Professional Tool through your hair section by section to activate the formula and restore your hair. When finished, your stylist can rinse your hair and style as usual.

READY FOR A HEATCURE PROFESSIONAL RESTORATION SERVICE?

DID YOU KNOW?

After your appointment, the coordinated take-home HEATCURE SELF-HEATING MASK will deeply condition to help maintain hair’s healthy look and feel until your next appointment.

Peel: Before showering, peel open front to expose to air and start the self-heating.
Heat: Wait 3-4 minutes to allow the contents to warm. While heating, do not place under water.
Treat: After shampooing, open the pouch by tearing the perforation. Squeeze the pouch to dispense the formula into your hand. Distribute formula through hair. Leave on 5-10 minutes. Rinse.

Full body building, volumizing shampoo for fine/flat hair that gives hair lift and body and a polished, silky finish

Lightweight detangling, volumizing conditioner for fine/flat hair that creates lift and body

A unique gel-cream volumizing treatment styler for fine/flat hair combining the power of two styling

Hair softening shampoo with argan oil technology that transforms the texture of dry and brittle hair and delivers softness and manageability

Hair softening shampoo with argan oil for dry hair that provides 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness.

Gently cleanses and softens
Replenishes moisture to dry hair using argan oil technology
Adds softness and transforms the texture of dry and brittle hair

Awards:

2014 Glammy Award Winner for Best Shampoo from Specialty Store

2014TemptaliaEditorChoice60x60 Temptalia Editor's Choice Award Best Shampoo Best High End Shampoo

ALL SOFT CONDITIONER FOR DRY, BRITTLE HAIR

Hair softening conditioner with argan oil technology that transforms the texture of dry and brittle hair.

Moisturizing and hair softening conditioner enriched with argan oil for dry hair that provides 15x more conditioning, strengthening the hair's core.* Its keratine-enriched complex replenishes hair's moisture while adding intense softness.

Detangles and replenishes moisture to dry hair using argan oil technology
Adds softness and transforms the texture of dry and brittle hair

AWARDS:

2015 Glamour Glammy Award for Best Conditioner

2015 Allure Reader's Choice Award for Best Conditioner

2014 Temptalia Editor's Choice Award for Best Conditioner

A lightweight, gentle conditioning and cleansing shampoo for color treated hair.

COLOR EXTEND MAGNETICS CONDITIONER

A targeted repair conditioner that repairs and provides protection for color-treated hair.

A color protecting conditioner for color treated hair. Leaves hair feeling smoother, softer, more conditioned and 3x more fortified*

Provides targeted repair with a smooth finish
Detangles with a softer, more conditioned feel

AWARDS:

2014 Latina Beauty Awards Winner Best Conditioner for Color Treated Hair

2014 BTC Stylist Choice Awards The Favorite New Conditioner

FRIZZ DISMISS SULFATE-FREE SHAMPOO FOR HUMIDITY PROTECTION & SMOOTHING

Sulfate free anti-humidity smoothing shampoo cleanses and provides smoothness and manageability while protecting hair from humidity for lasting frizz control.

Sulfate free anti-humidity and anti-frizz smoothing shampoo gently cleanses hair while protecting from humidity and providing smoothness and manageability. Experience up to 82% less frizz in 24 hours after one use of Frizz Dismiss Shampoo, Conditioner and FPF 30 Instant Deflate.

Sulfate-free and sodium chloride-free
Helps provide smoothness and manageability
Helps protect hair from humidity for lasting frizz control
Safe for chemically straightened hair

FRIZZ DISMISS CONDITIONER FOR HUMIDITY PROTECTION & SMOOTHING

Anti-humiditity hair smoothing conditioner, moisturizes and provides smoothness, manageability and shine while protecting hair from humidity for lasting frizz control.

Anti-humidity and anti-frizz hair smoothing conditioner moisturizes and detangles hair while providing smoothness, maneagability and shine. Experience up to 82% less frizz in 24 hours after one use of Frizz Dismiss Shampoo, Conditioner and FPF 30 Instant Deflate.

Moisturizes and detangles
Helps provide smoothness, manageability and shine
Helps protect hair from humidity for lasting frizz control

EXTREME HAIR STRENGTHENING SHAMPOO

Hair strengthening shampoo for all types of damaged hair and split ends

Hair strengthening shampoo that cleanses, strengthens and fortifies weakened areas. Restores and repairs hair while protecting hair's natural shine.

Strengthens hair for reduced hair damage and split ends
Protein-enriched formulas cleanse and restore weakened hair
Reduces breakage by 75%*

*With the use of Extreme Shampoo, Conditioner and Anti-Snap.

EXTREME HAIR STRENGTHENING CONDITIONER

Hair strengthening conditioner for damaged hair and split ends

One of Redken's best-selling products, this hair strengthening conditioner protects shine, repairs hair and leaves hair supply and shiny.

Strengthens weakened hair
Detangles, smooths and strengthens
Reduces breakage by 75%*

*With the use of Extreme Shampoo, Conditioner and Anti-Snap.

Daily care cleansing & moisturizing shampoo for men that gently cleanses and eliminates dirt

This invigorating mint scented shampoo for men helps hair grow stronger with daily use.

Strengthens hair, stimulates the scalp with cooling sensations and helps respect its natural balance
Features a refreshing, energizing mint scent
Hair becomes stronger with daily use

Hair & scalp purifying shampoo that eliminates dirt and oil while helping to purify the scalp. Its Anti-Grit Technology features a premium blend of malt, brewer’s yeast and orange zest.

For normal to oily hair
Removes styling product buildup from clays or waxes
Anti-Grit Technology

Awards:

2013 ModernMan.com Award Winner for Men's Shampoo

HAIR CLEANSING CREAM SHAMPOO

Specialized cleansing shampoo that ensures hair is in the best possible condition to accept chemicals to achieve optimal results.

This specialized shampoo purifies and leaves hair shiny.

Clarifies and works to remove copper, iron, hard water minerals and styling product build-up.
Highly effective to prepare hair for chemical services.

Alternate with your regular shampoo.
Apply to wet hair, massage into a lather. Rinse. Repeat if necessary.
For excessive build-up, leave in 5-10 minutes then rinse.

*****Cerafill Hair Thinning Solutions*****
A range of thinning products for fine to thinning hair. All Cerafill thinning hair solutions products are safe for color-treated and chemically treated hair.

CERAFILL DEFY HAIR THICKENING SHAMPOO

Hair thickening shampoo for fuller-feeling hair.

This hair thickening shampoo strengthens the hair fiber to prevent breakage. Gently cleanses with Zinc PCA to help reduce DHT, and removes follicle-clogging impurities and excess sebum from the scalp. Safe for use on color and chemically treated hair.

Improves the appearance of normal to thin hair
Hair instantly looks and feels fuller with healthy shine
Invigorating ginger mint fragrance

AWARDS:
Allure Best of Beauty Award Winner for Best Shampoo for Fine Hair

CERAFILL DEFY HAIR THICKENING CONDITIONER

Lightweight hair thickening conditioner for fuller-feeling hair.

This hair thickening conditioner strengthens the hair fiber with ceramide to prevent breakage, infusing lightweight body and shine. Safe for use on color and chemically treated hair.

Improves the appearance of thinning hair
Detangles and strengthens
Nourishes to promote a healthy scalp environment
Invigorating ginger mint fragrance

AWARDS:
Allure Best of Beauty Award Winner for Best Conditioner for Fine Hair

CERAFILL RETALIATE SHAMPOO

Stimulating shampoo for scalp invigoration. Ideal for advanced hair loss.

This stimulating shampoo strengthens, stimulates and nourishes so hair looks and feels fuller. The stimulating menthol formula gently cleanses to remove impurities and follicle-clogging sebum. Safe for use on color and chemically treated hair. Ideal for advanced hair loss.

Improves the appearance of advanced thinning hair
Strengthens hair fiber to prevent breakage
Invigorating ginger mint fragrance

CERAFILL RETALIATE CONDITIONER

Extra lightweight stimulating conditioner for fullness and shine. Ideal for advanced hair loss.

This stimulating conditioner strengthens the hair fiber to prevent breakage while infusing lightweight body, volume and shine. Safe for use on color and chemically treated hair. Ideal for advanced hair loss.

Extra lightweight cream-gel conditioner helps advanced thinning hair look visibly fuller
Menthol provides cooling and tingling sensation on scalp
Invigorating ginger mint fragrance

***2016 Best-Selling Leave-Ins to Fight Humidity***

FRIZZ DISMISS FPF 20 SMOOTH FORCE LIGHTWEIGHT SMOOTHING LOTION SPRAY

Award winning lightweight anti-frizz smoothing hair lotion spray for fine to medium hair types in low to high humidity.

Detangling anti-frizz smoothing hair lotion spray for light to moderate frizz control.

Lightweight hair lotion spray that detangles and increases manageability
Apply at the root area to tame frizz without weighing hair down
Provides lasting frizz control, smoothness and humidity protection
Protects from heat styling up to 446 degrees

AWARDS:
2015 Shape Magazine Shape Beauty Awards Best Strand Smoother

FRIZZ DISMISS FPF 30 INSTANT DEFLATE LEAVE-IN SMOOTHING OIL SERUM

Leave-in hair smoothing serum for medium to coarse hair types in low to high humidity.

Leave-in hair smoothing serum moisturizes and detangles hair while providing smoothness, manageability and shine. For medium to maximum frizz control. Experience up to 82% less frizz in 24 hours after one use of Frizz Dismiss Shampoo, Conditioner and FPF 30 Instant Deflate.

Leave-in smoothing oil serum that protects hair from heat and humidity while dismissing unwanted volume and adding glossy shine
Provides lasting frizz control, smoothness and humidity protection
Protects from heat styling up to 446 degrees

FRIZZ DISMISS FPF 40 REBEL TAME LEAVE-IN SMOOTHING CONTROL CREAM

Leave-in hair smoothing control cream for coarse hair types in medium to high humidity.

Description

Leave-in hair smoothing control cream for maximum frizz control.

Leave-in smoothing control cream provides intense discipline to knock down frizz with lasting control
Provides smoothness and humidity protection
Protects from heat styling up to 446 degrees

ALL SOFT ARGAN-6 MULTI-CARE OIL

Natural argan oil for dry and brittle hair that provides softness, deep conditioning and shine.

Natural All Soft Argan-6 Multi-Care Oil is enriched with omega-6 to provide deep conditioning, lasting softness and shine for hair.

Provides concentrated softness, deep conditioning and lasting suppleness
Intensely nourishes all hair types
Provides 15x more conditioning*
Boosts shine

*All Soft Shampoo, Conditioner, and Argan-6 oil vs. a non-conditioning shampoo.

6 Usage Tips:
1. Before you shampoo for added moisture
2. Before you blow-dry for added moisture
3. After you blow-dry to smooth frizz
4. On dry hair to boost shine
5. Added to treatments for intense softness
6. Overnight for intense softness