What it is:
A lash primer with an air-pumped texture that coats each lash with a dense, lightweight layer to intensify the effects of the mascara.

What it does:
Enriched with Pure WhiteTM complex, this primer reveals the optimal color and intensity of lashes. Its revitalizing oil serum concentrate improves thickness, curl, and the look of lashes for ever-increasing results, application after application.

Research results:
In a clinical evaluation on 31 women after 8 weeks of application:
- Subjects reported 73% more curl

In instrumental tests on 21 subjects, comparison of bare lashes vs. lashes with Diorshow Maximizer 3D and Diorshow mascara:
- Subjects reported 90% more curl
- Subjects said lashes looked 38% longer