Strategic cushion protects high-impact areas of feetnEmbedded arch support helps reduce foot fatiguenArmourDry material wicks moisture, accelerates evaporationnArmourBlock Technology helps prevent growth of odor-causing bacteria in the socknUnder Armour brand mission is to make all athletes better through passion, science and the relentless pursuit of innovation. Today's athlete demands a sock that not only represents the look and feel of the brand, but that simultaneously provides useful, technical attributes bridging the gap between style and functionality.