World‘s only intelligent sonic technology with 10,000 micro vibrations per minute
Series 7 is the world's only shaver that automatically reads your face and adjusts the power of its 10,000 micro vibrations to the density of your beard. Revolutionary technology for Braun's most thorough shave ever.
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3 personalization modes for a more individual shave
Series 7 is the only Braun shaver with 3 different shaving modes : Extra sensitive, normal and Intensive modes for the different facial zones – for an adjustable shave that best fits your beard and skin.
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Patented ActiveLift™ captures flat-lying hair in any problem area
ActiveLift™ is the world‘s only patented middle trimmer with 130 movements per second which actively lifts and cuts flat-lying hair. Many years of research show us that men‘s biggest need in shaving is a thorough shave even in the hard-to-reach neck area where flat-lying hair often occurs. Featuring an asymmetrical shape, the ActiveLift™ is especially designed to capture tricky hair in any problem area.
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OptiFoil™ - for perfect closeness that lasts longer
The OptiFoil™ is the most advanced foil from Braun. The unique geometry with ergonomically sized holes allows to capture more hair and cut them deeper than ever before. Braun has over 50 years of foil evolution experience culminating in our unique OptiFoil™.
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Fully flexible shaving system for maximum facial adaptability
Braun‘s unique combination of pivoting shaver head and floating foils ensure maximum facial adaptability.
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The Series 7 799cc, 790cc, 760cc and 750cc feature the world's only alcohol based 5-step cleaning center: it cleans, de-germs, charges, lubricates and dries your shaver at the touch of a button. As the inventor of the cleaning center, Braun has more than 10 years of experience in the area. This is why Braun is the only brand using alcohol cleaning fluid which eliminates 99.999% of all germs and bacteria in every cleaning process. Tests have shown that using the cleaning center is 10 times more hygienic than simply rinsing it under tap water. A Clean & Renew™ refill cartridge should be replaced around 4 times a year and makes your shaver feel like new every day.
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Clean & Renew™ system features
• Unique alcohol based cleaning solution for hygienic cleaning
• Automatic charging
• Automatic lubrication for optimal cutting efficiency
• Automatic program selection out of 3 modes: short eco / normal / high intensive
• Active heat inductive drying
• FastClean in 25 seconds - Series 7 799cc-6, 790cc-4 and 760cc-6 only
• Fresh lemon scent

The Series 7 precision long hair trimmer features the best cutting performance among all premium shavers. To trim your sideburns, moustache or beard with this perfect and precise tool, simply slide the pop-out long hair trimmer upwards.

1h charging time gives you up to 50min. cordless shaving. A quick 5min. charge is sufficient for 1 cordless shave. The SmartPlug has an automatic worldwide voltage adjustment (100V-240V). For your best convenience - at home or travelling.