Equipped with E chipnPerfect for Browns Coho Lake Trout and steelheadnSuper UV Super GlownEquipped with the new Pro-Troll EChip that generates a tiny electrical pulse with every tailkick of the flasher. It adds a deadly ionic attraction to your cut bait, mylar fly or squid. Neat thing about an Echip is ease of use and it never wears out. The Flasher is designed to rotate and can be fished with similar style rotating flashers. It is one of the fastest selling and most productive attractors available.