Take black, get White

«Black Is White» whitening toothpaste removes discolouration using activated carbon without abrading or bleaching - while boosting oral health.

Refreshingly lemony!
Including the Black Is White version of the CS 5100 ultra soft toothbrush.



Your Perfect Whitening Toothpaste for Healthy Smile Everyday!

Smile! Shine! Protect!

The gentle way to whiten your teeth: no bleaching agents, no abrasives. Black Is White toothpaste even boosts your oral health.

Activated carbon makes the toothpaste pitch black, but keeps your teeth pearly white.

"Black Is White" covers the teeth with a protective film made of hydroxyapatite, white remineralises the enamel and even tackles any cavities that are starting to emerge


MORE INFO

Refreshingly lemony

«Black Is White» whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. 1450 ppm fluoride. Strengthens oral health: enzymes protect against tooth decay and support the salivary functions. 15'000 ppm hydroxylapatite (nano) remineralize tooth enamel and seal exposed dentine channels.

Plus:
Physical blue filter; cooling sensation while brushing.
RDA ~50.
No SLS.
No triclosan.
No bleaching agents.
No plastic particles.

Can be used as a regular toothpaste without any limitations.
Made in Switzerland.