Products Introduction

Review By ADVENTURES OF A CELIAC IN NYC @
http://adventuresofaceliacinnyc.blogspot.sg/2017/10/review-and-comparison-sulwhasoo-history.html
The History of Whoo Radiant (Hwa Huyn) Cleansing foam was the biggest surprise for me out of the whole bunch; I did not expect to like it so much. Cheongidan is one of THoW's premium lines, formulated for more mature skin, as you can see from their website. I can't find its ingredient list in English, their PR spiel is the best Google can do for me ingredient-wise; but it didn't break me out, so whatever is in the foam was unoffensive enough for my skin. Even the official  USA shopping site for LG brands does not have ingredient list, limiting itself to "this premium cleansing foam detoxifies and lifts away impurities while comforting.  The delicate formula is comprised of Ginseng Oil to keep skin moisturized and nourished for a renewed looking complexion after cleansing" (here).
The History of Whoo Radiant (Hwa Hyun) Cleansing foam
It comes out as a transparent gel, rather liquid-y and runny in texture, and it lathers up into medium amount of off-white foam. According to the THoW website, it "includes same amount of gold as Hwa Hyun Gold Ampoule, has anti-oxidant effects, hypoallergenic natural surfactant and subacidic pH level" (link here). Its pH measured between pH5-6, but closer to pH5; I did not notice any gold flakes in it though, unlike in the ampoule, where gold is visible.
The History of Whoo Radiant (Hwa Hyun) Cleansing foam
It did a great job at cleansing my skin; it was mild enough to be used as a morning cleanser, but powerful enough to cleanse my skin in the evening without any need for peeling gel afterwards. It has a pleasant flowery smell that did not linger. I liked everything about it except the lack of ingredients list and its price. It sells on Amazon for $70+ and on eBay for $60+, well withing the price range for premium hanbang cleansers. I'm not entirely sure if I need a powerful anti-aging herbal extracts and gold in my foam cleanser instead of more basic one, but this foam might be able to convince me... It reminded me of Manyo Factory Blue Vita Aqua gel foam that I reviewed a couple weeks ago here, but it felt like more upscale, luxurious version of it. Blue Vita might have the cleaner ingredients list, but unfortunately I can't compare their ingredients until THoW updates their website with full ingredients lists instead of talking about some herbal combinations that address changes in seasons, energies etc. It might actually explain something to their Korean consumers, but it's a bit too confusing for someone like me; I would rather read the plain ingredient list than puzzle over a "combination that coordinates blood and energy for quick result" or something like that. This being said, most of THoW products that I've tried did work, and some worked very well for me; I wonder if it's unreasonable to insist on having a full ingredient list for hanbang skincare. What do you think?
Review By Bond En Avant @
http://www.bondenavant.com/the-history-of-whoo-review/

The Ultimate in Korean Luxury Skincare

Want luxury? Want Korean skincare technology? The History of Whoo might be what you’re looking for…

The History of Whoo or Whoo for short (pronounced "hoo” like the noise owls make) is one of the many Korean skincare brands that falls beneath the LG Household & Health Care umbrella. Founded in 2003, when the government asked LG to create a national luxury Korean skincare brand. LG accepted the undertaking and the result was a brand steeped in tradition.

At the brand’s core is the use of Eastern medicinal herbs to balance skin and encourage self-regeneration. The brand is formulated around a proprietary Gongjinbidan complex, a component that blends six components: deer antler velvet, angelica root, Japanese cornelian cherries, Siberian ginseng, asparagus root and wild thyme. Together they reportedly work to improve blood circulation, repair damaged cells, soothe, rejuvenate and brighten skin, as well as balance the body’s yin and yang.

LeeYoungAe1

(Image source: Drama Beans)

Even if you’re not a believer in traditional Eastern medicinal practices, it’s hard to deny the flawless complexions of Korean women and devoted Whoo users, including brand spokesperson, actress Lee Young Ae (pictured above).

The History of Whoo has various skincare lines for each concern:

  • Gongjinhyang (gold packaging) – anti-aging
  • Gongjinhyang Soo (pink packaging) – hydration
  • Gongjinhyang Seol (white packing) – whitening
  • Jinyulhyang (red packaging) – hormonal aging
  • Cheongidan (silver packing) – premium anti-aging
  • Hwanyu (royal purple packaging) – ultra luxury anti-aging

Feeling overwhelmed? The brand’s signature serum, Bichup Ja Saeng Essence, and the number one selling essence (aka serum) in the luxury category in Asia, could be a good place to start. Formulated with a more concentrated version of the Gongninbidan complex and plant placenta, this serum strengthens skin cells enabling self regeneration, and improves absorption of nutrients. The skin will appear detoxified, more radiant, plump and redness stemming from skin sensitivity reduced.

-by BOND EN AVANT
Photographed by Amy Chang

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