Carefully selected blend of surfactants cleanse away residue with a luxurious lather that won’t strip hair of its natural moisture, while bio-mimetic peptides, marine botanicals and seawater nutrients provide exceptional hydration and prevent dehydration.

This rich, luxe shampoo will revitalize your dry-to-extremely dry hair, providing hydration, smoothness and increased elasticity

Joico Moisture Recovery Shampoo:

An one-minute intensely hydrating conditioner for all hair types needing moisture and reconstruction.

Marine botanicals, Sea Kelp, Brown Algae and essential minerals restore the hydrolipidic barrier and prevent dehydration.

After just one use, this exceptional conditioner will detangle your dry hair to reduce breakage by 55% as it hydrates and strengthens. Your hair will become smoother and respond to styling better with greater fluidity.

Apply to shampooed, towel-dried hair
Leave on for 1-2 minutes
Rinse throughly

Joico K-Pak Shampoo:

Restore your hair to its original fullness with Joico K-PAK Shampoo to Repair Damage. This shampoo begins the reconstruction process for your hair using a unique cream foundation enriched with Joico’s exclusive Keratin Silicone Complex.

Joico K-PAK Shampoo to Repair Damage cares for your hair, gently cleansing while enriching its elasticity, strength and shine.

Apply a small amount through your wet hair and lather
Rinse thoroughly
Repeat if necessary

Joico K-Pak Conditioner

Nourish your hair and improve the strength of your locks with this Joico K-PAK Conditioner. Rich in fatty acids this ultra caring conditioner will protect your hair from fading, leaving your colour looking vibrant and your hair with a healthy glow.

Formulated with breakthrough technology this Joico K-PAK Conditioner is the perfect daily conditioner to leave hair with incredible softness and beautiful shine.

Apply to damp shampooed hair
Leave in for 2 minutes
Rinse out thoroughly

Body Luxe Shampoo

Ideal for fine, flat and limp hair, Joico Body Luxe Shampoo 300ml adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens and volumises every strand, leaving you with hair that exudes bounce and vitality.

As well as adding much-need height, the gentle formula effectively cleanses your hair of excess oils and impurities, as well as making your tresses more responsive to styling.

Apply to wet hair
Massage into a lather
Rinse thoroughly
Finish with the conditioner from the same range

Body Luxe Conditioner

Ideal for fine, flat and limp hair, Joico Body Luxe Conditioner 300ml adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens and volumises every strand whilst de-tangling and moisturising your hair, leaving it full of bounce and vitality.

The intensely nourishing formula will also make your hair more manageable and help it to become more responsive to styling, so you can achieve salon-quality results in the comfort of your own home.

Apply to wet hair after shampoo
Run it through the lengths of your hair
Leave on for 1-2 minutes
Rinse thoroughly

Color Endure Shampoo

Hold on to that salon-fresh feeling for longer with Joico Color Endure Shampoo - Sulfate Free 300ml. This gentle shampoo effectively removes excess oil and dirt from your locks, protecting colour vibrancy and making it last for up to 33% longer.

After 18 washes, 86% of your hair colour will be preserved, with improved strength, softness, shine and manageability. Particulaly ideal for red hair colours, it maintains 88% of colour between treatments. Your hair will be kept looking radiant and fresh, with reduced tonal change, so you can put off that visit to the salon.

Apply to wet hair
Massage into a lather
Rinse thoroughly
Follow with conditioner from same range

Color Endure Conditioner

Hold on to that salon-fresh feeling for longer with Joico Color Endure Conditioner - Sulfate Free 300ml. Ideal for daily use, it's enriched with keratin amino acids which strengthen, hydrate and de-tangle your locks, as well as maintaining the vibrancy of colour-treated hair.

Perfect for using alongside the shampoo from the same range, it will leave your hair feeling soft, supple and easier to manage and style.

Apply to wet hair after shampoo
Massage through the lengths
Leave on for 1-2 minutes
Rinse thoroughly

Silk Result Smoothing Shampoo

Transform thick/coarse hair into touchable, smooth hair. The synergistic Silk System (natural silk silicone, silk surfactant and silk amino acids) is specifically balanced to gently cleanses and polish thick/coarse hair, resurfacing it into soft, silky hair. Contains Quadramine Complex, an exclusive blend of positively charged, low molecular weight and size proteins. This balance of 19 essential amino acids (The building blocks of hair) adheres quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.

Apply to wet hair
Massage into a lather
Rinse thoroughly
Follow with conditioner from same range

Silk Result Smoothing Conditioner

Boosts an exclusive Synergistic Silk System Loaded with real silk surfactants, silk amino acids & proteins

With lightweight texture helps detangle & illuminate hair

Protects against humidity, diminishes curl & flyaways Leaves hair silky soft & weightless

Apply to wet hair after shampoo
Massage through the lengths
Leave on for 1-2 minutes
Rinse thoroughly