Beautiful blonde hair without the brassiness, guaranteed.* Redken knows that no two blondes are alike so we offer customizable haircare products for natural blondes and blonde color-treated hair to bring out the best in every blonde bombshell. Blonde Idol with the exclusive Kera-Bright System balances, brightens and beautifies to keep your blonde hair brilliant and idol-worthy between salon visits.

Sulfate-free, pH balanced shampoo for natural and color-treated blonde hair featuring our Kera-Bright System.

A caring, pH balanced, sulfate-free shampoo for natural and color treated blonde color treated hair that gently cleanses and softens with light moisture. Redken's exclusive Kera-Bright System with kerabond, violet leaf extract and lactic acid helps strengthen* hair and boosts shine without compromising color so blonde hair looks bright, soft and beautiful.

Sulfate-free, pH balanced formula
Gently cleanses and softens with lightweight moisture
Does not comprise haircolor

*When used with Shampoo and BBB Spray or Mask.

How To Use

Daily use on damp hair.

Active

Kerabond and Violet Leaf Extract

Smooths and conditions for healthy, shiny hair

Lactic Acid

Penetrates to help restore strength and elasticity, optimizing the condition of your hair

All ingredients

Kerabond and Violet Leaf Extract, Lactic Acid

Adjustable color-depositing daily conditioner for cool blonde or platinum blonde color treated hair or natural blond hair

No brassiness, guaranteed.* This color depositing conditioner for cool or platinum blonde hair has a dual-chamber which releases a calibrated blend of color-depositing and conditioning formulas that can be adjusted as needed over time. The violet helps neutralize brassiness for cool or platinum blonde hair.

This color depositing conditioner for blonde hair has a dual-chamber which releases a custom calibrated blend of color-depositing and conditioning formulas that can be adjusted as needed over time
Violet helps neutralize brassiness for cool or platinum blonde hair
Deeply conditions, strengthens and helps preserve tonality between salon visits

*Blonde Idol Custom-Tone Conditioner for Cool or Platinum Blonde Hair

Before first use, set dial to “Week 6” and pump until product begins to flow. Then set dial to “Week 1” and pump until product begins to flow.
Following a haircolor service, dial up weekly to increase color deposit
Adjust dial as needed. For example, increase after sun exposure, and decrease when satisfied with haircolor tone.
Can be used daily when dialed at the minimum color deposit, or up to twice a week when dialed at the medium or maximum color deposit. Refer to the dial on the Custom-Tone bottle.
Apply to damp hair. Leave on 3-5 minutes. Rinse thoroughly.

WHEN TO USE
Following a blonding haircolor service, dial up usage weekly to increase color deposit, or adjust as needed.

FOR MINIMUM COLOR DEPOSIT

1-2 weeks after a haircolor service
When you're satisfied with current tone
To maintain newly colored hair

FOR MEDIUM COLOR DEPOSIT

3-4 weeks after a haircolor service
When tone needs to be slightly adjusted
After sun exposure or light swimming

FOR MAXIMUM COLOR DEPOSIT

5-6 weeks after a haircolor service
When desired tone is brassy or flat
After excessive sun exposure or swimming

Ingredients

Active

Kerabond and Violet Leaf Extract

Smooths and conditions for healthy, shiny hair

Lactic Acid

Penetrates to help restore strength and elasticity, optimizing the condition of your hair

All ingredients

Kerabond and Violet Leaf Extract, Lactic Acid

Lightweight multi-benefit leave-in or rinse-out conditioning treatment for all types of blonde hair. Use to balance, beautify and brighten blonde hair.

A lightweight leave-in or rinse-out multi-benefit conditioning treatment with Redken’s exclusive Kera-Bright System that delivers kerabond, violet leaf extract and lactic acid for beautiful blonde hair.

BALANCES

Strengthens hair from root to tip*
Uniformly moisturizes
Fills porosity in hair follicle

BEAUTIFIES

Provides heat protection from styling tools**
Offers lightweight conditioning
Instantly detangles hair
Controls frizz

BRIGHTENS

Boosts shine**
Feels smooth and silky

*When used with system of Shampoo and BBB Spray.
**When used as a leave-in.

Can be used as a rinse-out treatment for light weight conditioning or leave-in treatment for increased conditioning.
For rinse-out use, spray evenly on damp or towel-dried hair and rinse out after 1-2 minutes.
For leave-in use, spray evenly on damp or towel-dried hair.

Active

Kerabond and Violet Leaf Extract

Smooths and conditions for healthy, shiny hair

Lactic Acid

Penetrates to help restore strength and elasticity, optimizing the condition of your hair

All ingredients

Kerabond and Violet Leaf Extract, Lactic Acid