* No. 1 by brand in Japan Baby Diaper market in term of Sales Value share for Tape and Pants diapers *
based on research SRI data of INTAGE INC. Japan (Jan. 2007 to Dec 2016)
















        


     









               

Your baby's skin is so delicate!

Your baby's skin is only half as thick as an adult's skin.

A newborn baby's skin is only half the thickness of an adult's skin — so thin and delicate.