What is DRIVE?

• DRIVE from Citizen Eco-Drive is a new collection, from the Citizen design studio, uniquely designed for the millennials, the next generation of Citizen Eco-Drive consumers
• Uses our Eco-Drive Technology, runs on any kind of light and never needs a battery
• Provides youthful edgy design, on trend product at very affordable price points
• Debuts proprietary cutting edge technology, such as Chroma finish
• Chroma finish is a patented process which coats the case with one layer of color, a layer of powder coat and 7 layers of clear coat. It is very similar to the finish of a car. This allows for bold, bright colors that are highly durable and scratch resistant
• Solid stainless steel cases and bracelets
• Water resistant to 100 meters

AR 2.0

Take action & communicate your inner drive with the rich & sporty styling of AR 2.0. Proprietary chroma finishing enhances the 44.5mm stainless steel case, while the dial sports either a modern pinstripe design or dot motif. Features include date, luminous hands & markers, and 1/5 second chronograph on select models. The crown’s distinctive “D” and the strap's dot design complete this edgy look. From the Citizen Design Studios, Drive from Citizen Eco-Drive is fueled by light, any light, so it never needs a battery.

Diagram of Features

Color Variations