SUPER SALE @ $9

Free a pair of Gloves with any purchase

(While stock last)

No.1 Most Popular in UK - one of the longest lasting semi-permanent hair dyes

Bright hair dye has the ability to totally transform your look

Directions hair Dye will last between 4 and 10 weeks

A Semi-permanent hair colour that won't damage the hair but, conditions the hair!

Instructions on how to dye your hair

Thinking of achieving these gorgeous hair colours?

With La Riche Directions, you can!

Let's hear what La Riche Directions' users have got to say.

http://chummychiang.blogspot.sg/ (extracted from blogger)

After bleaching my hair roots, I waited for a day or so for my hair to rest.
The product I used to dye my hair blue is La Riche Directions hair dye
It's actually a semi-permanent hair colour that won't damage the hair at all. Instead conditions the hair! Amazing!
However, Directions hair dye are not available in Malaysia. I got mine flown in from UK, which takes up to 2 weeks.

La Riche Directions Hair Dye in Turquoise

I've read so many positive reviews online regarding this Hair Dye. Totally convinced me to try it out! After dyeing my hair, the texture totally improved regardless of it being bleached.
Besides, i've ordered another two tubs and it's on it's way being couriered here!

After applying the dye by myself. You have no idea how easy it is to apply!

I let the dye to sit in for about 2 hours? It's really chemical free so you can leave it in your hair for as long as you want for maximum absorption.

After washing, conditioning, blow-drying....

The end product, vibrant and subtle!

My Verdict:
I LOVE IT! the color is totally the colour I was going for! However it looks darker in real person and I dont know why. Maybe it's because of my camera settings plus the flash. Let's just hope the colour will stay vibrant for as long as possible. or at least fade to a pastel colour

Flips hair like a boss

After blow drying and straightening. Shinny or not? XD

Side profile view

http://the-ravi-osahn.blogspot.sg/2012/08/final-verdict-la-riche-directions-dark.html (extract from blogger)

As you know, I dyed my hair on the 23rd of July with La Riche Directions dye in 'Dark Tulip' (read HERE) and now that it's been a while and I've washed my hair a couple times, I thought I'd do a final verdict review.

So when I had first dyed my hair... it looked a little like this:

And the colour was like a reddish - fuchsia - purple - pink! And it was so vibrant and beautiful despite being called 'Dark Tulip', it was most definitely vibrant and bright yet really pretty!

I remember when I had first dyed it, my mum said, "Oh that colour will fade after the first wash... it won't be pink anymore" and this really put me off. So I was a little afraid of washing my hair haha, but I did so anyway... and to my surprise.... my hair remained the same colour!

So after 2 washes, the colour looked like this:

And this was taken with flash, as to why the middle of the hair looks really shiny haha!

But yeah, the colour is still really bright and visible and looks shiny and healthyyy! :)

So after another 2 washes, this is how it looked:

As you can see the colour is still there but the intensity has faded a little bit! And it is fading so that the fuchsia streaks are turning a sort of light pink colour... which is no problem as it still looked really nice. I guess in different lighting, the colo9ur will look more intense or faded, but I am still very happy with this hair dye!!

I am happy that the colour is still really intense on my hair (well the parts that were bleached haha) and that it hasn't faded so quickly compared to the Schwarzkopf XXL Ultraviolet colour I tried a while ago!

More photos...

In the sun... it looks really pinkish!

How it is now...

You can definitely tell it has faded, and it's no longer very pink or reddish :( And the bleached colour is coming through on the ends..

Curly.. I quite like how it looks when it's curly. As you can see a really nice transition fo the colours.. the pinks, purples, reds, browns etc.

I think the ombre sort of effect looks really pretty when hair is curly :)

LOVE this picture.. It shows Ihave all these different shades of pink, purple, violet, fuchsia going on in my hair!

So for now, I'm going to let it wash out for a maybe another 2 or 3 weeks and then finish of the hair dye (as I had used only half of the tub!) and then perhaps choose another colour? I may try streaks of different shades of purple/pink and see how that turns out maybe?

Extracted from blogger

http://dinadaily.wordpress.com/2012/03/07/directions-hair-colour-plum/

First I’ll give a little information on Directions hair colour:

Directions is a semi-permanent conditioning hair colour that was established in 1981. Directions hair colour comes in 34 different shades which are all of intense colour. It does not require any mixing. You just apply it from the tub. =]

But I am going to review the colour Plum in this post. (If you want me to review another colour just let me know! I’m sure I’ve tried almost all of them!)

Plum is an amazing hair colour. It adds a splash of colour without being too in your face bright. I’ve had this colour before but decided to go back to it because it is such an awesome colour. Usually when using Directions hair colours, I have to lighten my hair a bit because my natural hair colour is too dark for anything to show up. But this time I decided to do it over dark brown hair (My hair was red, then I went over it with black, then it faded to a dark reddish/brown colour). It came out perfect. To me it looks black because the lighting in my house is really bad since there is no sun in London, but when I see my friends, they tell me how intense and amazing the colour is!

Directions is very conditioning and you can even mix it with your regular conditioner for extra conditioning (and a top up of colour without using too much product).

If you like bold, intense colour, I recommend buying any Directions hair colour. It has never failed me.

http://demiknightslife.blogspot.sg/2012_06_01_archive.html

Purple. After doubting a little I finally did it: I dip-dyed my hair. I used the color 'Violet' from La Riche's Directions (pretty well known, available on the internet or on markets). I actually wanted to use a pink color but that's already so freakin' mainstream. The color does look a little pink on the pictures I see, but it really is purple! Of course people were giggling about it and calling me names, but yeah: I couldn't care less :).
I really recommend doing this if you wanna do something different with your hair, without dramatically changing it (it's not permanent, it washes out!). Love, Demi

http://www.glasgowbeautyblogger.com/2012/11/la-riche-directions-hair-dye-review-tips.html (from blogger)

More Review and tips on La Riche Directions

Colour Available

Directions Hair Dye Additional Information:

		Tubs are 88ml
		One tub will usually cover shoulder length hair
		Directions colours are all compatible and can be mixed together to create customised colours
		Results should be more vibrant on bleached or pre-lightened hair
		Generally last 6-8 washes but this depends on colour used and porosity of hair etc
		'Directions' does not contain any nut or nut extract ingredients. However we cannot confirm this 100%. [Quote From LaRiche July 3rd 2007]
		to the best of our knowledge 'Directions' is vegan friendly. [Quote From LaRiche July 3rd 2007]
		'Directions' has not been tested on animals and as far as we know does not use any animal by- products. [Quote From LaRiche July 3rd 2007]

All Color Above are INSTOCK.

(Items might be out of stock due to the limited quantity.)

Colors have been restock. Check it Out!

SALE @ SGD 9.

Free Gloves with any purchase.

Note: Silver Toner is good for getting rid of yellow tones that may remain after you bleach your hair. Silver is great for making bleached hair a silvery grey or to enhance the results of other colours, especially blues.

White Toner is good for neutralising yellow tones left after bleaching, White toner can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

These dye will have NO EFFECT on un-bleached hair.

For Buyers who is getting Pastel Pink or Lilac, please note that these two colors is very pastel n light. To achieve these colors, you have to bleach the hair to super light blonde or white blonde in order to look excatly like the picture. Thanks.

Direction Hair Lightening Kit $24.90nett

Directions hair lightening kit has been specially formulated for use prior to Directions semi-permanent hair colour or to achieve a lighter tone leaving your hair conditioned and shiny.

Shipping:

Please select Registered Mail, as normal mail is untraceable and we are not responsible for any lost mail.

Note:

- La Riche Dye can be mixed with each other so to create your own unique shade. BUT, not with peroxide or other brands of hair dye.

- Dye will take faster effect and last longer on chemically treated hair e.g permed or bleached.

- Wear rubber or plastic gloves to prevent staining .

- Wear an old, unwanted t-shirt when dying the hair.

- Do a patch test first in case you are allergy to the dye, we will not be responsible for any allergies.