What could be better than chocolate chips? More chocolate chips! We Elves know that's the secret to Chips Deluxe: be generous with real chocolate chips. Take care to stir lots of them into our special batter so you end up with a scrumptiously thick? rich chocolate chip cookie. Chips? chips and more chips. How wonderfully delicious!

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Only Keebler Elves could bake these extra-thick? rich and golden cookies loaded with generous amounts of real chocolate chips and chunks. There's chocolate in every bite!

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About the brand

The Elves bake their cookies the old-fashioned elfin way? in magic ovens in the Hollow Tree? (aka the Fac-Tree). Filled with scrumptious smells and alive with the industry of baking? the tree is the very hub of elfin activity. No one knows exactly how long the Elves have been baking (they are? after all? ageless). One thing we do know is that they have always remained true to their creed:

?e pledge to pursue our goal of baking cookies? crackers and snacks that are? by whatever measure one chooses to apply? Uncommonly Good?