Laneige Meets Fashion, a yearly collaboration between Laneige and an up-and-coming fashion brand, encompasses the launch of special edition makeup products in conjunction with this collaboration. As the leading K-Beauty brand, LANEIGE recognises the importance of a fun, harmonious relationship between beauty and fashion in creating the perfect K-beauty look. With its yearly initiative of ‘LANEIGE Meets FASHION’, Laneige hopes to create the ultimate balance of beauty and fashion to inspire and encourage its fans to always have fun with beauty and fashion.

Still can’t get over with last year’s first collaboration with PUSHBUTTON series and this year the project will see a collaboration between Laneige and PLAYNOMORE which will debut in September 2015. PLAYNOMORE is a Korean fashion brand that stays true to its name as it is all about having fun with fashion. Loved especially by top models and celebrities, it expounds on contrasting concepts such as luxury versus economical and mannish versus feminine with contemporary wit.