In August 2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing at Coty Inc., created as "unique, youthful, bright colors and sophisticated." Miuccia Prada wanted to intertwine the provocative, attractive spirit of the brand Miu Miu into the composition and the design of the fragrance bottle, and the brand of Prada helped develop the first Miu Miu fragrance and to design this attractive flacon. The composition of the fragrance is signed by perfumer Danielle Roche Andrier, known for her creations for the house of Prada (as well as Bvlgari, Marni, Bottega Veneta). As Danielle explains it, the focus is on lily of the valley flowers supported with floral notes of jasmine, rose and green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. The composition of Miu Miu fragrance opens in a fresh and floral manner, and as it develops it begins warmer and woodsier, says Danielle. AKIGALAWOOD—a fractioned note of patchouli oil which contributes to the pepperish and woody character of the fragrance was created in Givaudan. The house highlights: "The new material has a similar profile as patchouli, combined with vibrant spicy shades of pepper and precious oud wood."
The first fragrance from the fashion house of Miu Miu, Miu Miu Eau de Parfum, was launched in the summer of 2015. Its fresh interpretation comes in February 2017 as Miu Miu L'Eau Bleue. The new edition is announced as a light, fresh and happy scent of spring awakening and the fragrance of new beginnings. Like the original, the new composition was also developed by perfumer Daniela (Roche) Andrier. Spring flowers of lily of the valley in the top go into the heart of green notes and white flowers covered with morning dew. An akigalawood accord, a molecule developed by Givaudan which smells of patchouli, peppery notes and woody flavors of oud, forms the base of the perfume.