Wiley

Product Description

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers?? acquisitions and alliances; and additional emphasis on strategy implementation.

http://www.amazon.com/gp/product/1119120837