What it is:
A plumping liquid lipstick with long-term, hydrating benefits.

What it does:
Decadently creamy with intense color payoff, this semi-matte liquid lipstick utilizes active ingredients, Volulip™, Instaplump™, and Hyaluronic Acid, to give an instant plump in three to five minutes with no strings attached. Providing long-term hydrating benefits, this long-wear formula ensures color is locked in, yet is comfortable enough to wear all day long without cracking, drying, or stripping the lips of natural moisture. It utilizes a unique Microsphere Delivery System to carry the active ingredients directly to the dehydrated portion of the lips, increasing moisture and contributing to the plumping effect.  

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan and free of cruelty and gluten.

Research results:
In a consumer perception study of HydraPlump Pumping Liquid Lipstick:
- 97% of subjects noted it was comfortable to wear
- 94% of subjects felt lips look noticeably fuller
- 94% of subjects felt it didn’t sting
- 88% of subjects felt lips were softer