White Plus White Plus Pure Translucency Brightening Milky Treatment Lotion Hydrates and provides comfort. Skin Type: Normal, Dry, Combination Texture: Milk This lotion is a Clarins legend in terms of formulation. Launched in 2007, it created a buzz among journalists and thanks to its very soft, nourishing, milky texture was compared to drinking milk. It comforts and soothes the skin and is quickly absorbed. HOW TO APPLY Morning and night, apply to a cleansed face and neck with a cotton pad soaked in lotion.