THE TUMI DIFFERENCE
Product quality and selection are key attributes that have made TUMI the leading international business, accessory and travel lifestyle brand. Simply put, there is no other product made like TUMI. This is what we call the TUMI Difference. It is how we approach every aspect and detail of product design. We regard each component—from the smallest, case-hardened solid steel machine screw to our exclusive, virtually abrasion-proof FXT™ Ballistic Nylon® fabric— of each item as if it were the most important.
'13
TUMI appoints George Esquivel as Creative Director
Global Citizens advertising campaign launches
Flagship store, designed by Dror Benshetrit, opens at 610 Madison Avenue in New York City
LAX Travel Retail store opens
First TUMI store in Canada opens
'11
TUMI collaborates with Graffiti Artist John "Crash" Matos on limited-edition travel collection
TUMI begins partnership with St. Jude Children's
Research Hospital's "Thanks & Giving®" campaign
TUMI launches Eyewear
'09
Introduces Vapor hardside collection
'07
Opens 50th store and expands sales to over 30 countries
'05
Launches award-winning electronic travel accessories
'03
Introduces patented swivel “P” handle
'02
Introduces patented Omega closure system®.
TUMI.com eCommerce site launches.
'99
The first New York City store opens in the newly renovated Grand Central Terminal.
Launches TUMI Tracer® product identification and recovery program on core luggage and business collections; this exclusive, complimentary program helps reunite TUMI customers with their lost or stolen bags.
'97
The first TUMI store opens in Santa Monica, California.
Introduces the patented Safecase™ computer brief with a shock-absorbing neoprene sling suspension system to protect this “new technology.”
'94
Presents the Tri-Fold Garment Bag.
'92
Expands its appeal and product mix through the successful introduction of men's leather wallets and agendas.
'86
Launches the casual, functional "soft briefcase" category, which breaks the industry mold and leads to expanded distribution and brand awareness.
'75
TUMI is founded by American entrepreneur Charlie Clifford, a former Peace Corp volunteer and importer of leather bags from South America.
'12
TUMI goes public on NYSE (TUMI)
TUMI Tegra-Lite® Collection launches
Dror for TUMI collection launches in Milan at Salone del Mobile
Case Studies video campaign launches
Flagship store opens in Beverly Hills on Rodeo Drive
'10
Celebrates 35th Anniversary
Introduces the Alpha Bravo collection
'08
Launches Alpha collection, a completely updated offering of TUMI's signature travel and business designs.
Flagship stores are opened in Moscow, Dubai, Cape Town, Osaka, and Milan, along with new boutiques in Harrods (London), KaDeWe (Berlin) and Macy's (New York).
'06
Introduces first luxury-inspired collections, which become instant successes.
'04
Continues to raise the bar for design and technological excellence through the patent of integrated wheel assembly
'00
TUMI stores open in Europe and Japan.
The company celebrates 25 years of product leadership and continued growth.
Airports and travel retail locations are added to TUMI channels of distribution.
'98
TUMI Asia is established to further develop the Asia Pacific market and to improve access and control over manufacturing resources.
Introduces Add-a-Bag strap with hook.
Engineers framed expansion system.
'96
Introduces the patented snap hook with swivel platform.
'93
Launches the Tumi Wheel-A-Way, a state-of-the-art wheeled luggage design that features numerous exclusive, custom-designed components, exceptional packing capacity, in-line skate wheels and retracting handles for both carry-on and checked luggage.
'90
Enters the European market through the establishment of a branch office in Germany.
'83
Emerges as a leading design company in the luggage industry with the introduction of a revolutionary carry-on garment bag.
Introduces ballistic nylon.
BEFORE CROSSING THE FINISH LINE
At TUMI, products are put through a combination of 30 unique tests, many of which we pioneered. Trials include: