Style and Performance Combined
Capture Every Moment with Breathtaking Clarity
16.1 Effective Megapixels 8x Optical Zoom 720p HD Movie Intelligent Auto Beauty Effect Picture Effect
Clear and Sharp Images, even when Enlarged

Capture richly detailed, high resolution pictures with 16.1 effective megapixels. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.
Shoot Blur-freePhotos and Videos even from a Distance

The Carl Zeiss® Vario-Tessar® lens delivers uncompromised, accurately detailed and realistic photos with excellent contrast, while its 8x optical zoom backed with Optical SteadyShot (Active Mode) captures blur-free images and videos, even from a distance.

8x optical zoom with image stabilisation
8x optical zoom without image stabilisation
Greater Stability for Smooth Videos

In addition to excellent stills, you can also capture high-quality movies using Full HD Recording standard. Thanks to the Optical SteadyShot (Active Mode) feature, the effects of camera-shakes are greatly reduced, resulting in blur-free HD videos for your enjoyment.


Automatically Selects the Best Mode for anyShooting Situation

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.
Backlit Condition
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode
Macro
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode
Create Beautiful Portraits with In-camera Retouching

Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.
Before
After
Beauty Effect
Choose from the following Beauty Effects: Skin Toning, Skin Smoothing, Shine Removal,
Eye Widening and Teeth Whitening
Transform Ordinary Shots into Beautiful Scenes

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With theCyber-shot W730, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.
Picture Effect

Advanced Flash Technology 
Capture clear photos even in low-light situations with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects. 
Learn more »		 Simple Button Design 
The Cyber-shot W730 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot. 
Learn more »		 2.7(6.85 Cms); Clear Photo LCD 
The large 2.7(6.85 cms) Clear Photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects. 
Learn more »
Built-In PlayMemories Home 
Software 
This pre-installed software makes it
easy to transfer your videos and 
images to a computer for viewing, 
editing, sending via email and 
uploading to the internet.

See how it works »		 Accessorise Your 
Cyber-shot 
Chic or hardy cases. Tripods and 
extra batteries for extended shooting. Or multi-use cable for your camera. Extend the shooting possibilities of your Cyber-shot with Sony’s original 
camera accessories. 

Learn about Cyber-shot 
accessories »

Type Super HAD CCD
Size 1/2.3 type (7.75mm)
Gross Pixels Approx. 16.4 Megapixels
Effective Pixels Approx. 16.1 Megapixels
Lens Type Carl Zeiss Vario-Tessar 8
F Number F3.3(W)-6.3(T)
Focal Length (f=) f=4.5-36mm
Focal Length (35mm conversion) - Still Image 16:9 f=28-224mm
Focal Length (35mm conversion) - Still Image 4:3 f=25-200mm
Focal Length (35mm conversion) - Movie 16:9 f=28-224mm(SteadyShot Standard), f=28-314mm(SteadyShot Active)
Focal Length (35mm conversion) - Movie 4:3 f=34-272mm(SteadyShot Standard), f=34-381mm(SteadyShot Active)
Focus Range (iAuto) W:Approx. 5cm to Infinity, T:Approx. 150cm to Infinity
Focus Range (Program Auto) W:Approx. 5cm to Infinity, T:Approx. 150cm to Infinity
Optical Zoom 8x
Precision Digital Zoom - Still Image Approx. 32x/10M, Approx. 10x/5M, Approx. 14x/VGA, Approx. 57x/2M, (16:9)Approx. 19x*1
Precision Digital Zoom - Movie Approx. 32x*1
Screen Size 2.7(6.85 cms)
Number Of Dots 230,400
Name ClearPhoto TFT LCD
Imaging Processor BIONZ
Image Stabilizer System Optical SteadyShot
Focus Mode - Multi-Point AF Yes
Focus Mode - Center-Weighted AF Yes
Focus Mode - Flexible Spot AF (Tracking Focus) Yes
Focus Mode - Flexible Spot AF (Face Tracking Focus) Yes
Light Metering - Multi Pattern Yes
Light Metering - Center-Weighted Yes
Light Metering - Spot Yes
Exposure Compensation +/- 2.0EV, 1/3EV Step
ISO Sensitivity Setting (Still Image) Auto/80/100/200/400/800/1600/3200*2
White Balance Auto/Daylight/Cloudy/Fluorescent/Incandescent/Flash/One Push, One Push Set
Shutter Speed iAuto(2 - 1/1,600)/Program Auto(1 - 1/1,600)*3
Self-Timer Off/10sec./2sec./Portrait1/Portrait2
Flash Mode Auto/Flash On/Slow Synchro/Flash Off/Advanced Flash
Flash Range ISO Auto: Approx. 0.3m-2.8m(W)/Approx. 1.5m-2m(T), ISO3200: up to Approx. 5.3 m(W)/Approx. 3.3 m(T)
Auto Macro Yes
Auto Focus Illuminator Auto/Off
Aperture iAuto(F3.3/F8.0(W), 2 steps with ND Filter)/Program Auto (F3.3/F8.0(W), 2 steps with ND Filter)
Face Detection - Mode Auto/Off/Child Priority/Adult Priority
Face Detection - Face Selection Yes(Key)
Face Detection - Max. No of Detectable Faces 8 Faces
Dynamic Range Optimiser Standard/Off/Plus
Intelligent Auto Yes
Easy Shooting Yes
Program Auto Yes
Movie Mode Yes
Panorama Yes
Scene Selection Yes
Picture Effect Yes
High Sensitivity Yes
Night Scene Yes
Night Portrait Yes
Soft Snap Yes
Landscape Yes
Beach Yes
Snow Yes
Gourmet Yes
Pet Yes
Soft Skin Yes
Fireworks Yes
Toy Camera Yes
Pop Colour Yes
Partial Colour Yes
Soft High-key Yes
Memory Stick Duo (Still Image / Movies) Yes*5
Memory Stick PRO Duo (Still Image / Movies) Yes*5
Memory Stick PRO Duo - High Speed Yes*5
Memory Stick PRO HG Duo Yes*5
SD Memory Card Yes*5
SDHC Memory Card Yes*5
Memory Stick Micro Yes*5 *6 *7
Memory Stick Micro (Mark2) Yes*5 *6 *7
Micro SD Memory Card Yes*5 *6 *7
Micro SDHC Memory Card Yes*5 *6 *7
Memory Stick XC-HG Duo Yes*5
microSDXC Memory Card  Yes*5
Internal Memory Data Copy (to Recording Media) Approx. 27MB
Stamina (Battery Life) Approx. 200 shots/100min*8
16M (4,608 X 3,456) 4:3 mode Yes
10M (3,648 X 2,736) 4:3 mode Yes
5M (2,592 X 1,944) 4:3 mode Yes
VGA (640 X 480) 4:3 mode Yes
2M (1,920 X 1,080) 16:9 mode Yes
12M(4,608 x 2,592) 16:9 mode Yes
Sweep Panorama 360 (11,520 X 1,080) Yes
Sweep Panorama Wide (7,152 X 1,080 / 4,912 X 1,920) Yes
Sweep Panorama Standard (4,912 X 1,080 / 3,424 X 1,920) Yes
VGA (640 X 480 / 30fps) Yes
STD (1,280×720/30fps) Yes
Fine (1,280×720/30fps) Yes
Face Detection Yes
InCamera Guide Yes
Smile Shutter Yes
Grid Line Yes
Retouch - Trimming Yes
Retouch - Unsharp Masking Yes
Beauty Effect Yes
Date View Yes
SlideShow with Music Yes
Start-up Time Approx. 1.5 sec.
Shooting Time Lag Approx. 0.3 sec.
Shutter Release Time Lag Approx. 0.017 sec.
Shooting Interval Approx. 2.8 sec.
Burst Speed (Maximum) Approx. 1fps (100 shots)*4
Burst Interval (Minimum) Approx. 1.0 sec. (3 shots)*3 *4 *10
Built-in Microphone Mono
Smart Zoom 10M Approx. 10x, 5M Approx. 14x, VGA Approx. 57x, 2M(16:9) Approx. 19x
Optical Zoom During Movie Recording Yes(8x)
Slide Show - Video Out SD
Slide Show - Movie Yes
Slide Show - Effects Simple/Nostalgic/Stylish/Active
Slide Show Music - No. Of Tunes 4
Download Music Yes
Automatic Image Rotation Yes
USB Connection - Mass Storage Yes
USB Connection - PTP/MTP Yes
Hi-Speed USB Yes
Multi-use Terminal Yes(AV/USB)
Tripod Receptacle Yes
Supplied Battery Maximum Voltage: 4.2V, Nominal Voltage:3.6V, Capacity for Shooting: typical:2.3Wh(630mAh), minimum:2.2Wh(600mAh)
AC Adaptor Power Requirements: AC 100V to 240V, 50/60 Hz, 70mA; Output voltage:DC 5V
USB Charge Yes
USB Power Supply Yes
Dimensions (W x H x D) Approx. 93.1mm x 52.3mm x 22.5mm
Weight (with Battery & Memory Stick) Approx. 122g
Weight (Body only) Approx. 106g
Supplied Accessories Rechargeable Battery Pack(NP-BN)*9/AC Adaptor(AC-UB10/UB10B/UB10C/UB10D)/Multi USB cable/Wrist Strap/Instruction Manual/AC Power Cord/AC Plug Adaptor