The AVEENO brand begins in 1945 when its founders (American inventor and philanthropist brothers Albert and Sidney Musher) were driven by a profound curiosity about how things work and how substances interact, and a belief that centuries-old remedies hold the promise for human wellness. Their experimentation with raw cereal led to the discovery of a finely milled colloidal oatmeal bath. This treatment was proven effective in skin prone to eczema by the U.S.-based, internationally renowned Mayo Clinic, where it is still in use today. The brand drew inspiration from Avena sativa, the Latin word for oat. Today, it has a wide range of skin care products for both baby and adult.




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