4 x advance formula for long lasting barrier against tooth sensitivity without harmful chemicals. - Relieves and protects against tooth sensitivity with clinically proven de-sensitizing ingredient - Protects gums and prevents cavities by killing bacteria that cause plaque, tooth decay and gum problems - NO harsh abrasives and ingredients like sodium lauryl sulphate and parabens - Fights plaque, prevents tooth decay and reduces cavities - Helps soothe gums