
Capture the shots you want, the way you want them, with a push of a button on the A10. With its 16.1-megapixel image sensor, 5x optical zoom and an array of intelligent features, the A10 puts the thrill and joy of photography right at your fingertips. A perfect blend of fun and functionality, the A10 is the ideal first digital camera for anyone and every occasion.






FRAME THE PERFECT SHOT
The A10 is all about ease: just point, shoot and enjoy great photos and videos. Its Scene Auto selector automatically selects the appropriate setting to create picture-perfect photographs. The A10 also comes with a 5x optical zoom lens to ensure that you are never too far away from your shot. For remembering those special moments, simply press the Movie-record button to capture your loved ones in videos with a resolution of HD 720p.

MAKE YOUR MEMORIES TRULY YOURS
Add a dash of artistic flair to your pictures during or after shooting with the A10’s wide selection of special and quick effects. The new Mirror effect also allows you to get creative with composition so you can create photographs that are truly one-of-a-kind.

VERSATILE AND ALWAYS READY
Lightweight and easy to operate, the A10 measures just 28.9mm in thickness and weighs approximately 160g (including battery and memory card). With 4 colours to choose from, this camera also makes for the perfect accessory for every lifestyle. The A10 is powered by AA batteries that are readily available everywhere, so you will never miss out on capturing a moment wherever you are.
*1 Year Warranty
FREE GIFT: 16GB SD CARD + CAMERA CASE
Specifications
| Type | Compact digital camera |
| Effective pixels | 16.1 million (Image processing may reduce the number of effective pixels.) |
| Image sensor | 1/2.3-in. type CCD; approx. 16.44 million total pixels |
| Lens | NIKKOR lens with 5× optical zoom |
| Focal length | 4.6–23.0 mm (angle of view equivalent to that of 26–130 mm lens in 35mm [135] format) |
| F-number | f/3.2–6.5 |
| Lens construction | 6 elements in 5 groups |
| Digital zoom magnification | Up to 4× (angle of view equivalent to that of approx. 520 mm lens in 35mm [135] format) |
| Vibration reduction | Electronic VR (movies) |
| Autofocus (AF) | Contrast-detect AF |
| Focus range | • [W]: Approx. 50 cm (1 ft 8 in.) to infinity, [T]: Approx. 80 cm (2 ft 8 in.) to infinity • Macro mode: Approx. 10 cm (4 in.) (wide-angle position relative to G) to infinity (All distances measured from center of front surface of lens) |
| Focus-area selection | Center, face detection |
| Monitor | 6.7 cm (2.7-in.), approx. 230k-dot, TFT LCD with 5-level brightness adjustment |
| Frame coverage (Shooting mode) | Approx. 98% horizontal and 98% vertical (compared to actual picture) |
| Frame coverage (playback mode) | Approx. 100% horizontal and 100% vertical (compared to actual picture) |
| Storage media | Internal memory (approx. 17 MB), SD/SDHC/SDXC memory card |
| File system | DCF and Exif 2.3 compliant |
| Storage file formats | Still pictures: JPEG Movies: AVI (Video: Motion-JPEG compliant, Audio: PCM monaural) |
| Image size (pixels) | • 16M (High) [4608 × 3456P] • 16M [4608 × 3456] • 8M [3264 × 2448] • 4M [2272 × 1704] • 2M [1600 × 1200] • VGA [640 × 480] • 16:9 [4608 × 2592] |
| ISO sensitivity | ISO 80–1600 |
| Exposure metering | Matrix, center-weighted (digital zoom less than 2×), spot (digital zoom 2× or more) |
| Exposure control | Programmed auto exposure and exposure compensation (–2.0 – +2.0 EV in steps of 1/3 EV) |
| Shutter type | Mechanical and charge-coupled electronic shutter |
| Shutter speed | • 1/2000–1 s • 4 s (Fireworks show scene mode) |
| Aperture | Electronically-controlled ND filter (–2.7 AV) selection |
| Aperture range | 2 steps (f/3.2 and f/8 [W]) |
| Self-timer | Approx. 10 s |
| Flash Range (approx.) (ISO sensitivity: Auto) |
[W]: 0.5–3.6 m (1 ft 8 in.–11 ft) [T]: 0.8–1.7 m (2 ft 8 in.–5 ft 6 in.) |
| Flash control | TTL auto flash with monitor preflashes |
| USB | Hi-Speed USB • Supports Direct Print (PictBridge) • Also used as audio/video output connector (NTSC or PAL can be selected for video output.) |
| Wi-Fi (Wireless LAN) standards | N/A |
| Wi-Fi (Wireless LAN) communications protocols | N/A |
| Wi-Fi (Wireless LAN) range (line of sight) | N/A |
| Wi-Fi (Wireless LAN) operating frequency | N/A |
| Wi-Fi (Wireless LAN) data rates (actual measured values) | N/A |
| Wi-Fi (Wireless LAN) security | N/A |
| Wi-Fi (Wireless LAN) access protocols | N/A |
| Supported languages | Arabic, Bengali, Bulgarian, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian, Persian, Polish, Portuguese (European and Brazilian), Romanian, Russian, Serbian, Spanish, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese |
| Power sources | • Two LR6/L40 (AA-size) alkaline batteries • Two FR6/L91 (AA-size) lithium batteries • Two EN-MH2 rechargeable Ni-MH batteries (available separately) • AC Adapter EH-65A (available separately) |
| Charging time | N/A |
| Battery life | • Approx. 200 shots when using alkaline batteries • Approx. 750 shots when using lithium batteries • Approx. 500 shots when using EN-MH2 batteries |
| Actual battery life for movie recording | • Approx. 1 h 30 min when using alkaline batteries • Approx. 4 h 30 min when using lithium batteries • Approx. 2 h 50 min when using EN-MH2 batteries |
| Tripod socket | 1/4 (ISO 1222) |
| Dimensions (W x H x D) | Approx. 96.4 × 59.4 × 28.9 mm (3.8 × 2.4 × 1.2 in.) (excluding projections) |
| Weight | Approx. 160 g (5.7 oz) (including batteries and SD memory card) |
| Operating environment – temperature | 0°C–40°C (32°F–104°F) |
| Operating environment – humidity | 85% or less (no condensation) |
| Supplied accessories | Four LR6/L40 (AA size) alkaline batteries X2, UC-E16 USB cable, AN-CP19 strap |
| Note | Unless otherwise stated, all figures assume a fully-charged battery and an ambient temperature of 23 ±3°C (73.4 ±5.4°F) as specified by the Camera and Imaging Products Association (CIPA). |