Mild? non-irritating formula. Softens as it cleans. Every age. Every stage. Every day. This gentle? soap-free cleanser was originally formulated for dermatologists? specifically for everyday cleansing of even the most sensitive skin. Soothing? non-irritating? ideal for face and body. Helps skin retain needed moisture. Rinses easily and leaves skin feeling soft and smooth. Mild enough to cleanse a baby's delicate skin. Non-comedogenic.. Fragrance free. Dermatologist recommended. Made in Canada.