The History of Whoo is a global cosmetic brand, well-loved not only in Korea, but also in China, Japan, Taiwan, Hong Kong, and the United States. Traditional Korean royal culture is revived with modern science to create the most precious aesthetic beauty. Products of the brand is designed to convey modern cosmetic virtues while embodying regal beauty and royal court mystique with the line of Oriental beauty.
The history of Whoo is a famous, supreme skincare brand born in 2003. It uses secret beauty formulae of the royal court and Gonjinbidan, a formula presented exclusively to emperors and empresses. (Gonjinbidan gave empresses an elegant and fresh face irradiated even without make-up) The formulae are scientifically revived.
Its products maintain skin’s balance. They are developed in an effort to comprehensively resolve problems experienced during skin aging rather than a specific skin problem.
Combining the secret formulae of the royal court and oriental medicine, as well as state-of-the-art technology from a Korea’s cosmetics research institute, the history of Whoo offers Asian women cosmetics that are most suitable for Oriental skin.
