WORLDS FIRST PROTEIN FUDGE: Bia Bar is the worlds first and only protein fudge! The Bia Bar isn't built like your average hard?? stiff protein bar. The Bia Bar is more like soft fudge that can be molded in your hand. You'll forget it's even a protein bar!</br>ENDURANCE FOR TRAINING - The Bia Bar is the perfect pre training snack to add quick digesting sugars?? carbs from the rolled oats?? and protein to fuel your body! The Bia Bar helps you get it done.</br>REFUEL AFTER WORKOUTS - A great post workout option to refuel the glycogen that was lost during training! The muscle building added whey protein helps the body rebuild af