Alaffia - Beautiful Curls Enhancing Shampoo for Wavy to Curly Hair - 12 oz.

UPC# :187132006213
Brand:Alaffia
Size/Form:12oz.
Ship Weight:0.95

Alaffia - Beautiful Curls Enhancing Shampoo for Wavy to Curly Hair - 12 oz. (350 ml)
Alaffia Beautiful Curls Enhancing Shampoo for Wavy to Curly Hair, sulfate-free blend of shea butter soap and plant extracts gently cleans scalp and hair without stripping natural oils. Certified Fair Trade shea butter and virgin coconut oil provide unrivaled moisture to enhance and retain waves and large curls. Chamomile extract soothes and calms the scalp and enhances natural highlights. Yarrow extracts help normalize scalp oil production. Natural minerals and vitamins soften hair and reduce frizz.
Alaffia Beautiful Curls Enhancing Shampoo for Wavy to Curly Hair Contains:No Mineral/ Synthetic OilsNo Animal TestingNo GlutenNo ParabenNo Synthetic FragrancesPackage Material is BiodegradableVegan
Traditional CraftingBeautiful Curls projects are made with only unrefined, handcrafted, certified fair trade shea butter.
Traditional Handcrafted Shea ButterTraditionally handcrafting Shea butter is a long process involving several critical steps. Alaffia Handcrafted Shea butter is made with care by their cooperative members in Togo, West Africa. Women in their communities have been extracting Shea butter in this manner for generations. The first step in the handcrafting process is collecting ripe Shea fruits. The fruits are sustainably harvested from wild Shea trees by women and their families. This harvest provides a welcome income for these typically disadvantaged members of society. After harvest, the fruit and shell are removed, and the remaining kernels, or “nuts” are sun dried and sorted.
When the dried nuts are received, they are washed to remove dust and debris, dried and sorted for quality. The sorted nuts are then crushed, roasted to decrease moisture content and further ground to a thick paste. This paste is mixed with clean, potable water and whipped by hand until the fats begin to separate. This separation process takes from one to three hours. After the oils rise and are separated, they are skimmed off, melted and strained into basins. The cooling oil is stirred very carefully to initialize the crystallization process and form the oil into shea butter. The stirring process is crucial in making a creamy shea butter, as it helps the crystals align as the butter solidifies. The crystallization process can take up to 24 hours in warmer weather.
Traditional, Unrefined vs. Refined Shea ButterThey take extreme care at each step in the traditional extraction process so the end result is the highest quality Shea butter possible. Since such care is taken during the extraction, they do not have to alter or process the Shea butter in any further way, and their customers receive the purest, most effective Shea butter.
Most Shea butter available to the general public outside West Africa is white and odorless since it has been “refined” to remove the natural scent and color. In the “refining” process, the majority of the effective agents are also removed. Refined Shea butter has usually been extracted with hexane or other petroleum solvents, which leave toxic residues in the butter. It is then bleached and deodorized, which involves temperatures over 400°F and treatment with harsh chemicals. Preservatives such as BHA (butylated hydroxyanisole) or BHT (butylated hydroxytoluene) may be added as well. The end result is an odorless, white butter that lacks the true moisturizing, healing, and nutritive properties of handcrafted and unrefined Shea butter.
Frequently Asked Questions
Is shampooing necessary? While it is true that too much shampooing or using shampoos with harsh detergents can dry the scalp and hair, shampooing correctly is a vital part of a healthy hair regime.
How often to shampoo?Shampooing frequency depends on hair texture and curl pattern. Finer, loose curls may require more frequent shampoos than wiry, tight spirals. Alaffia recommends shampooing at most every other day, and some individuals may shampoo only once a week.
Why does shampooing help hair absorb conditioners?Beautiful Curls shampoos are made with a traditional shea butter and virgin coconut oil soap. This soap opens or raises the cuticles on the hair shaft, exposing the inner cortex and allowing it to absorb the conditioning oils. Warm water also raises the cuticles, so rinsing with warm water will also help prepare the hair to receive conditioners.
Should I shampoo the ends of my hair?Alaffia recommends shampooing primarily in the scalp area. There are two exceptions - one, if you hair is extremely soiled or has excessive product buildup, and two - if you are creating or maintaining locs. Because the cuticles of the hair are raised during shampooing,