Pure & Basic - Natural Shampoo Clarifying Citrus - 12 oz.

UPC# :074092011015
Brand:Pure & Basic
Size/Form:12oz.
Ship Weight:0.70

Pure & Basic - Clarifying Shampoo Citrus - 12 oz. (350 mL)
Pure & Basic Clarifying Shampoo Citrus contains unique botanical blends that rids hair of excess oils, impurities and product build-up without stripping natural essential oils. Fresh citrus extract in Pure & Basic Clarifying Shampoo Citrus cleanses hair and scalp while achieving maximum shine leaving you with glossy, radiant hair.
Pure & Basic ShampooNow, newly reformulated shampoos give you maximum performance with the purest of ingredients! Available in Moisturizing Cherry Almond, Volumizing Cool Peppermint, Clarifying Citrus and Anti-Dandruff Tea Tree & Rosemary. All our shampoos are sulfate, paraben and glycol free. Safe on color-treated and permed hair. Not tested on Animals, Please recycle for Earth’s sake!
Pure & Basic Hair Care ProductsPure & Basic’s shampoos and conditioners are specially formulated to nourish your hair with pure, high performance ingredients. All their shampoos and conditioners are sulfate, paraben and glycol free. Safe on color-treated and permed hair. Better for you and your family and better for the environment.
About Pure & BasicPure & Basic is proud of their entire family of natural personal care products - all formulated in the Pure & Basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers.
All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. They are dedicated to continuing their tradition of making top quality products and are proud to be one of the leading producers of products with uniquely effective natural ingredients.High Performance, High Quality ProductsNatural Biodegradable IngredientsSulfate Free SurfactantsNo Animal TestingPackaged in Recyclable ContainersNo BactericidesNo FDC colorantsUnique Fragrance containing essential oils
Pure & Basic's ValuesPure & Basic Products are committed to maintaining high standards of social and environmental ethics. They believe in doing business with honesty and integrity. This means using their ethical principles to fully disclose the way they do business, setting themselves and their business partners clear standards of practice. It also involves engaging the consumer behind their business aims, and measuring their performance and their intent to improve within the overall context of their business strategy.They understand the future of their business depends on delivering increasing value and quality to their customers. At Pure & Basic, they want to establish their products as the most recognized and respected natural personal care brand in the health and beauty market.
Pure & Basic's MissionPure & Basic Products was created to develop high-quality natural personal care products of usefulness and value; and to be an example of how corporations can be a tool for positive social change.
They pledge to conduct their business in an environmentally aware manner emphasizing re-use and recycling, and the use of natural base ingredients.
The following guiding principles will help us measure the appropriateness of their decisions:Contribute positively to their communities and their environment.A commitment to providing legendary customer service.Apply the highest standards of excellence to their products.Provide a great work environment and treat each other with respect and dignity.Embrace diversity as an essential component in the way they do business.
Pure & Basic ProductsMany products on the market today claim to be 'natural.' But what is natural? Most people have a common-sense definition of what it is or should be. The definition of 'Natural' is important. It sets apart socially responsible companies from the rest. Synthetic ingredients can be toxic, but are usually more cost effective than natural ingredients giving the mass-marketed corporations a competitive advantage. The big companies know that the natural product market is growing by 25% every year and consumers are demanding products that are healthier and better for the environment. These big corporations have jumped on the 'natural' bandwagon and are using their marketing machines to take advantage of this demand. Having a loose definition of natural is just what they want. Take a look at the supermarket shelves and you will see the multitude of 'natural' claims. Their definition of natural includes manipulated and chemically altered ingredients. To them 'natural' is just another marketing gimmick, not a way of life. With all of the inappropriate claims out there, it's hard to get consumers to realize Pure & Basic products are really natural.
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