Product Description

Best Business Books of 2016 Financial Times

Inc.coms Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

The author of the legendary bestseller Influence social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnt lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words?? to change ??minds?? a pre-suader must also c