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NEW YORK TIMES BESTSELLER |?NAMED ONE OF THE BEST BOOKS OF THE YEAR BY?The Huffington Post "?Financial Times "?Success " Inc. " Library Journal

From Ed Catmull co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios the Academy Awardwinning studio behind Inside Out and Toy Story comes an incisive book about creativity in business and leadershipsure to appeal to readers of Daniel Pink Tom Peters and Chip and Dan Heath. Fast Company raves that Creativity Inc. just might be the most thoughtful management book ever.

Creativity Inc. is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality and the first-ever all-access trip into the nerve center of Pixar Animationinto the meetings postmortems and Braintrust sessions where some of the most successful films in history are made. It is at heart a book about how to build a creative culturebut it is also as Pixar co-founder and president Ed Catmull writes?? ??an expression of the ideas that I believe make the best in us possible.??

For nearly twenty years?? Pixar has dominated the world of animation?? producing such beloved films as the Toy Story trilogy?? Monsters?? Inc.?? Finding Nemo?? The Incredibles?? Up???WALL-E?? and Inside Out???which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling?? the inventive plots?? the emotional authenticity: In some ways?? Pixar movies are an object lesson in what creativity really is. Here?? in this book?? Catmull reveals the ideals and techniques that have made Pixar