Aim farther — Upgrade your view

Take a better look at all you aim for, with the world's smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.

The Elements of Comprehensive Image Quality

The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.

The ZEISS Vario-Sonnar T* 30x optical zoom lens

Go farther, closer and wider

The ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm2 range.

Renowned ZEISS optics

Legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.

Exmor R™ CMOS sensor

A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.

BIONZ X™ image processing engine

Now reproducing more realistic detail and colour in images with less diffraction and noise.

Command With Confidence

Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.

Firm your grip and gain control

Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.

Set as you like

Seven customisable buttons/keys include the Function button that can be assigned up to 12 frequently used functions, and six buttons/keys that can be assigned one function each.

Clearly, easily see what you'll shoot

The LCD monitor has the flexibility to tilt up to 180 degrees for easier, more comfortable framing, especially before shooting at a low position..

  • Control ring/Firm gripControl ring/Firm grip
  • Customisable settingsCustomisable settings
  • Tiltable LCD monitorTiltable LCD monitor

    • Get the best view

    OLED Tru-Finder

    This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.

    Fast Intelligent AF

    Extra-speedy & precise Fast Intelligent AF

    An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

    Set the Right Shooting Style in Motion

    Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.

    Enjoy movies in versatile formats

    Choose XAVC S3 or AVCHD format for high-resolution movie recording. You can even simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing.

    Keep the blurs away

    Intelligent Active Mode with 5-axis4 image stabilisation and advanced frame analysis compensates for camera shake during movie recording to minimise blur that often results from handheld shooting.

    Be creative

    Choose among P/A/S/M (Programmed AE/Aperture priority/Shutter-speed priority/Manual) modes to control exposure and adjust background blur in movies as well as still photos.

  • Three movie formatsThree movie formats
  • Stabilise moviesStabilise movies
  • P/A/S/M modesP/A/S/M modes

    • Capability Beyond Convention

    Show the world how much farther you can go even after you've taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.

    Built-in GPS

    Trace your trip in detail

    Built-in GPS geotags your photos and movies, so when viewing them later, you can see trail maps of the shooting locations using Sony PlayMemories Home software on a computer.

    Share with ease — Gain remote control

    An easy, direct connection gets your images across

    Use built-in NFC™/Wi-Fi capability to send photos and movies from your camera to other mobile devices. It takes just a single touch of your mobile device to the camera to make the connection.

    Play with more pleasure

    PlayMemories Camera Apps5

    Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative and fun to play with.

    Click to learn more

    My Best Portrait

    Add skin-softening, skin-brightening and eye catch-light effects.

    Watch video

    Smart Remote Control6

    Use a smartphone to control exposure, release shutter and receive photos.

    Watch video

    Sync to Smartphone6

    Transfers photos to a mobile device automatically after powering off.

    Watch video

    Stay in style

    An optional accessory set of soft body case, lens jacket and shoulder strap (LCJ-HWA available in three colours) keeps the camera in style. The body case doesn’t have to be removed during shooting.


    Size & Weight

    DIMENSIONS (W X H X D) (CIPA)
    102.0 x 58.1 x 35.4 mm
    WEIGHT (CIPA)
    218 g (Body only), 245 g (With battery and media)

    Sensor

    SENSOR TYPE
    1/2.3 type (7.82mm) Exmor R CMOS sensor
    EFFECTIVE PIXELS
    18.2MP

    Lens

    LENS TYPE
    ZEISS Vario-Sonnar T* Lens
    F-NUMBER
    F3.5 (W) - 6.4 (T)
    FOCAL LENGTH
    f=4.1-123 mm

    Zoom

    OPTICAL ZOOM
    30x
    DIGITAL ZOOM (STILL IMAGE)
    Up to 120x (VGA)
    CLEAR IMAGE ZOOM
    Still Image: 18M Approx. 2.0x / 10M Approx. 2.7x / 5.0M Approx. 3.8x / VGA Approx. 15x / 13M (16:9) Approx. 2.0x / 2.1M (16:9) Approx. 5.1x / Movie: Approx.60x

    Stabilization

    STEADYSHOT
    Optical Stedyshot

    Focus

    FOCUS TYPE
    Contrast detection AF
    FOCUS MODE
    Single-shot AF, Continuous AF, DMF, Manual Focus

    Exposure

    EXPOSURE COMPENSATION
    +/- 3.0 EV, 1/3 EV step
    LIGHT METERING MODE
    Multi Pattern;Center Weighted;Spot
    ISO SENSITIVITY (STILL IMAGE)
    ISO 80-12800
    ISO SENSITIVITY (MOVIE)
    ISO 80-3200

    LCD

    SCREEN TYPE
    3.0'' (7.5 cm) (4:3) / 921,600 dots / Xtra Fine / TFT LCD
    VIEWFINDER
    0.2-type electronic viewfinder
    BRIGHTNESS CONTROL
    Auto, Manual (5 steps)

    Shutter

    SHUTTER SPEED
    iAuto (4" - 1/2000) / Program Auto (1" - 1/2000) / Aperture Priority (8" - 1/2000) / Shutter Priority (30" - 1/2000) / Manual (30" - 1/2000)

    White Balance

    WHITE BALANCE MODES
    Auto;Daylight;Shade;Cloudy;Incandescent;Fluor.: Cool White;Fluor.: Day White;Fluor.: Daylight;Flash;Custom;One Push, One Push Set
    BRACKETING
    Yes

    Storage Media

    COMPATIBLE RECORDING MEDIA
    Memory Stick Duo;Memory Stick PRO Duo;Memory Stick PRO Duo(High Speed);Memory Stick PROHG Duo;Memory Stick Micro;Memory Stick Micro (Mark2);SD Memory Card;SDHC Memory Card;SDXC Memory Card(UHS-I);microSD Memory Card;microSDHC Memory Card;microSDXC Memory Card

    Recording

    RECORDING FORMAT
    Still Image: JPEG(DCF Ver.2.0,Exif Ver.2.3,MRF Baseline complians);Movie: XAVC S, AVCHD format Ver.2.0 compatible, MP4
    STILL IMAGE RESOLUTION
    3:2 mode: 16M (4,896×3,264) / 8.9M (3,648×2,432) / 4.5M (2,592×1,728), 4:3 mode: 18M (4,896×3,672) / 10M (3,648×2,736) / 5M (2,592×1,944) / VGA, 16:9 mode: 13M (4,896×2,752) / 7.5M (3,648×2,056) / 2.1M (1,920×1,080), 1:1 mode: 13M (3,664×3,664) / 7.5M (2,736×2,736) / 3.7M (1,920×1,920), Sweep Panorama: Wide (7,152×1,080/4,912×1,920), Standard (4,912×1,080/3,424×1,920), 360(11,520×1,080)
    MOVIE RECORDING MODE
    NTSC Mode: AVCHD (up to 1,920x1,080/60p at 28Mbps) / XAVC S (up to 1,920x1,080/60p at 50Mbps) / MP4 (up to 1,920x1,080/60fps at 28Mbps);PAL Mode: AVCHD (up to 1,920x1,080/50p at 28Mbps) / XAVC S (up to 1,920x1,080/50p at 50Mbps) / MP4 (up to 1,920x1,080/50fps at 28Mbps)
    GPS
    Yes

    Built-in Flash

    BUILT-IN FLASH MODE
    Auto / Flash On / Slow Synchro / Rear Sync / Flash Off
    FLASH TYPE
    Built-in, manual pop-up
    BUILT-IN FLASH RANGE
    ISO Auto: Approx. 0.3m to 5.4m (W) / Approx. 2.5m to 3.0m (T)

    Shooting

    IMAGE PROCESSOR
    BIONZ X™
    SHOOTING MODE
    Intelligent Auto;Superior Auto;Program Auto;Aperture Priority;Shutter Speed Priority;Manual Exposure;MR (Memory Recall) 1,2,3;Movie Mode (Program Auto, Aperture Priority, Shutter Speed Priority, Manual Exposure);Panorama;Scene Selection
    CONTINUOUS SHOOTING SPEED (MAXIMUM)
    10 fps (for up to 10 shots)
    SELF-TIMER
    Off / 10sec. / 5sec. / 2sec. / 3 consecutive shots with 10sec. 5sec. or 2sec. delay selectable / 3 consecutive bracketing shots with 10sec. 5sec. or 2sec. delay selectable
    SCENE SELECTION
    Portrait;Advanced Sports Shooting;Landscape;Sunset;Night Scene;Handheld Twilight;Night Portrait;Anti Motion Blur;Pet Mode;Gourmet;Beach;Snow;Fireworks;Soft Skin;High Sensitivity
    PHOTO CREATIVITY
    Yes
    PICTURE EFFECT
    Movie: Toy camera;Pop Color, Posterization, Retro Photo, Soft High-key, Partial Color, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, Illustration / Still Image: Toy camera, Pop Color, Posterization, Retro Photo, Soft High-key, Partial Color, High Contrast Mono., Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, Illustration
    PANORAMA (SHOOTING)
    Intelligent Sweep Panorama (supports 360 format)

    Playback

    PLAYBACK MODES
    BRAVIA Sync (Control for HDMI);Auto Orientation;Slide Show;Forward/Rewind (Movie);Delete;Protect;Motion Shot Video;Beauty Effect;9/25-frame index view

    Power

    POWER CONSUMPTION (CAMERA MODE)
    Approx. 1.4W with LCD monitor and Approx. 1.5W with viewfinder (CIPA standard)
    BATTERY LIFE
    Up to 390 shots / 195 minutes

    Interface

    INPUT AND OUTPUT TERMINALS
    Hi-Speed USB (USB2.0), Micro HDMI, Multi/Micro USB Terminal
    WIRELESS CAPABILITIES
    NFC One-touch functionality, Wi-Fi

    What's In The Box

    • Rechargeable Battery Pack NP-BX1
    • AC AdaptorAC-UB10C/UB10D
    • Micro USB cable
    • Wrist Strap
    • Instruction Manual
    • AC Power Code